Intex Puts ‘AC on Wheels’ to Enhance Consumer Connect

Intex Technologies, a leading consumer electronics major, after the recent announcement of its first ever range of air conditioners, today in its efforts to enhance consumer connect unveiled a novel concept of ‘AC on Wheels’ campaign to reach out to our consumers across various cities.

Intex Air-Conditioners Van styled as a living room will give a first-time live experience of efficient & effective cooling to consumers with its range of AC models, along with LED TVs, Multimedia Speakers and other Intex product offerings to entice consumers and have a first-hand experience of our product range. The canter will offer a live in-shop demonstration, with detailed product specifications, highlighting USPs, attractive games on the spot and booking facility.

Ms Nidhi Markanday, Director & Business Head, Intex Technologies said, “This summer, Intex comes to you with the opportunity to demonstrate quality, uniqueness and robustness of our new air conditioners range. With the AC Canter campaign, we have created a complete homely environment equipped with Intex products & amenities for our customers to relax and take a break from rising mercury and scorching heat. Intex has been known for being a brand for all and has always kept consumers in mind while designing its products. We are sure this campaign will further enhance our connect with the consumers and take brand Intex to the vast untapped towns and hinterland of the country.”

The campaign is planned to be conducted in various cities including Lucknow, Kanpur, Unnao, Jhansi, Agra, Firozabad, Tundla, Aligarh, Chandausi, Bulandshahar and Bareilly.

For more information, please visit: www.intex.in