Oral hygiene product market refers to products and treatments done in order to amplify oral health and dental hygiene. Rising awareness plays a vital role in the growth of this market.
The increasing consciousness regarding maintaining an aesthetically pleasing smile among consumers is fostering the growth of the global oral care products market. Having witnessed tremendous technological breakthroughs, and the launch of innovative and high-performance products has accelerated the growth of the government.
Increasing consumer purchasing power and disposable income are promoting the adoption of these products. The cost of the treatments and products restrains the market however, the rapidly rising geriatric population is also leading to a higher demand for oral care products as aged people are more susceptible to dental problems. Furthermore, the growing dental tourism and increasing demand for cosmetic dentistry are augmenting the market.
Extensive research has led to the introduction of new products and ready adoption by the product has helped the market to grow globally. Several initiatives have also helped the market to prosper, initiatives undertaken in order to spread awareness regarding dental hygiene and good oral health. For instance, in 2015, the American Association of Orthodontists (AAO) collaborated with Crest and Oral-B to generate awareness regarding good oral care habits among orthodontic patients.
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By Product Type
● Toothpaste
● Mouth Wash & Rinse
● Teeth Whitening
● Floss
● Tooth Brushes
● Orthodontic Wax
● Denture cleansers and fixatives
The toothpaste segment is anticipated to be the largest growing segment in the forecast period. Factors such as the rising incidence of dental caries, growing awareness of dental hygiene, and benefits offered by toothpaste are anticipated to witness significant growth during the forecast period.
Mouthwash is anticipated to show lucrative growth over the forecast period owing to its increasing usage for maintenance of oral hygiene.
By Indication
● Dental Caries
● Gingivitis
● Halitosis
● Periodontitis
● Peri-implantitis
By Distribution Channel
● Retail Pharmacies
● Drug Stores
● E-commerce
● Supermarket/Hypermarket
By Region:
● Europe
● North America
● APAC
● Latin America
● Rest of World
The Asia Pacific dominated the market last year and is also anticipated to exhibit the fastest growth. This can be attributed to rising population and growing awareness regarding dental hygiene among the people. Europe held a significant share in the market owing to the growing prevalence of oral diseases, especially in the eastern parts of the region. A massive geriatric population base is also expected to boost market growth.
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Competitive Landscape:
● Tier 1 players- established companies in the market with a major market share
● Tier 2 players
● Emerging players which are growing rapidly
● New Entrants
Firms operating in the market are Procter & Gamble Company; Johnson & Johnson Consumer, Inc.; Colgate-Palmolive; GlaxoSmithKline; Church & Dwight Co., Inc.; Dr. Fresh, LLC; Dentaid; Lion Corporation; and Sunstar Suisse S.A. Major strategies implemented by these companies include mergers and acquisitions, geographical expansions, and new product development. For instance, in 2018, Crest introduced a specially formulated paste with Activated Foam technology called Gum Detoxify, which claims to help in improving gum health.
FutureWise Key Takeaways
● Growth prospects
● SWOT analysis
● Key trends
● Key data points affecting market growth
Objectives of the Study:
● To provide an exhaustive analysis on oral hygiene products market based on product type, by indication, by distribution channel and region
● To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
● To evaluate and forecast micro-markets and overall market
● To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa
● To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
● Profiling of companies to evaluate their market shares, strategies, financials and core competencies
Table of Contents
Table of Content
1. Market Introduction
2.1. Market Definition
2.2. Market Structure
2. Executive Summary
1.1. Market Overview
1.2. Market Analysis
3. Oral Hygiene Products Market Opportunity Analysis
3.1. Macro-Economic Factors
3.2. Opportunity Analysis
4. Market Dynamics
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Trends
5. Oral Hygiene Market (US$ Mn) Analysis By Product Type
• Toothpaste
• Mouth Wash & Rinse
• Teeth Whitening
• Floss
• Tooth Brushes
• Orthodontic Wax
• Denture cleansers and fixatives
6. Oral Hygiene Market Value (US$ Mn) Analysis By Indication
• Dental Caries
• Gingivitis
• Halitosis
• Periodontitis
• Peri-implantitis
7. Oral Hygiene Market Value (US$ Mn) Analysis By Distribution Channel, 2014–2018
• Retail Pharmacies
• Drug Stores
• E-commerce
• Supermarket/Hypermarket
8. North America Oral Hygiene Products Market Analysis 2014–2018 and Forecast 2019–2029
• Introduction
• Historical Market Size (US$ Mn) Analysis By Country, 2014–2018
• U.S.
• Canada
• Market Size (US$ Mn) Forecast By Country, 2019–2029
9. Latin America Oral Hygiene Products Market Analysis 2014–2018 and Forecast 2019–2029
• Introduction
• Historical Market Size (US$ Mn) Trends Analysis By Country, 2012–2016
• Brazil
• Mexico
• Rest of Latin America
10. Europe Oral Hygiene Products Market Analysis 2014–2018 and Forecast 2019–2029
• Introduction
• Historical Market Size (US$ Mn) Trend Analysis By Country, 2012–2016
• Germany
• U.K.
• France
• Italy
• Spain
• Rest of Europe
11. Asia Pacific Oral Hygiene Products Market Analysis 2014–2018 and Forecast 2019–2029
• Introduction
• Historical Market Size (US$ Mn) Trend Analysis By Country, 2012–2016
• India
• Australia & New Zealand
• Thailand
• Taiwan
• Rest of Asia Pacific
12. Middle East & Africa Oral Hygiene Products Market Analysis 2014–2018 and Forecast 2019–2029
• Introduction
• Historical Market Size (US$ Mn) Trend Analysis By Country, 2012–2016
• GCC Countries
• Turkey
13. Competition Analysis
• Colgate-Palmolive
• Procter & Gamble
• Unilever
• GlaxoSmithKline
• Johnson & Johnson
• 3M Company
• Dabur India Ltd.
• Dentsply International Inc.
• Ultradent Products, Inc.
• Dentaid SL
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