In early 2009, TAG HEUER watches proud to announce international superstar Leonardo DiCaprio as the brand ambassador, and public service activities to participate in the world of environmental conservation organization, to become his brother's wife in the watch industry.

The basic concepts of generosity and responsibility superstar Leonardo DiCaprio and TAG HEUER watches partner relationship.

Extraordinary cooperation between TAG HEUER watches and Leonardo DiCaprio a three-year, the two sides will work together for the most outstanding field of international environmental contribution of financial resources of the two organizations - the Natural Resources Defense Council (NRDC) and Green Cross International -.

TAG HEUER watches worn by Leonardo DiCaprio will watch a portion of the proceeds donated to the two organizations, and Leonardo DiCaprio will also donated millions of dollars to an individual.

Limelight the TAG HEUER Leonardo has long been limited watches official debut in December 2009, only TAG HEUER Aquaracer 500M Leonardo are personally involved in the design of the watch, its purpose is to sponsor two of the most famous in the world of environmental conservation organization: natural resources protection Association (NRDC) and (Green Cross International.