Global Automotive Ventilated Seats Market Overview

Global automotive ventilated seats market is anticipated to register growth during the forecast period, on account of surging demand for automobiles. Seats in automobiles contain ventilation fans, which direct air through the seat. They are used for reducing temperature of the seat when a vehicle is parked in the sun. Ventilation seat is an advanced feature available in premium and luxury segment cars. Another factor which is positively influencing the market growth is growing demand for premium vehicles due to benefits such as stress reduction, comfort level and enhanced security level offered by these vehicles. Moreover, ventilated seats help to reduce body fatigue and offer superior comfort to the passengers.

Global Automotive Ventilated Seats Market Segmentation

Global Automotive Ventilated Seats Market can be segmented based on vehicle type, sales channel and regions. Based on vehicle type, global automotive ventilated seats market can be bifurcated into passenger car and commercial vehicle. Passenger car segment dominated the market in 2018 and is poised to grow at a high rate during the forecast period, on account of high demand for premium vehicles such as SUVs and sedans. In terms of sales channel, original equipment manufacturers (OEMs) and aftermarket are the major segments. OEM is expected to lead the market due to increasing luxury car sales and growing demand for comfort and luxury among passengers.

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Automotive ventilated seats market is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and Middle East & Africa. The developed economies of North America and Europe are witnessing high adoption of ventilated seats, as they focus on convenient systems in vehicles. Europe is expected to account for the largest share in global automotive ventilated seats market in coming years, on the back of high demand for luxury vehicles and increasing penetration rate of automotive ventilated seats as automakers focus on convenience systems for vehicle safety and comfort.

Competitive Landscape

Major players operating in global automotive ventilated seats market are Toyota Boshoku Corporation, Magna International, Continental AG, Adient Plc., Lear Corp., DURA Automotive Systems, Borgers Se & Co. KGaA, Faurecia S.A., Grammer AG and Grupo Antolin Irausa S.A. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. In 2017, Toyota Boshoku Corp. collaborated with TACHI S to enhance their respective competitiveness in the automobile seat market by undertaking future oriented research & development and promoting manufacturing innovation. Continental AG has started offering seat warming, cooling and ventilation functions with adjustment settings in different directions.

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Some of the leading players in global automotive ventilated seats market are Toyota Boshoku Corporation, Magna International, Continental AG, Adient Plc., Lear Corp., DURA Automotive Systems, Borgers Se & Co. KGaA, Faurecia S.A., Grammer AG and Grupo Antolin Irausa S.A.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of automotive ventilated seat providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include automotive ventilated seat providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major automotive ventilated seat providers across the globe.

TechSci Research calculated global Automotive Ventilated Seats Market size using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

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