Brooksville, Florida — Rusco, Inc., a trusted name in residential and commercial water filtration, proudly announces the appointment of Dave Duren as National Sales Manager. With over 30 years of experience in water treatment, distribution, and sales leadership, Duren brings deep industry knowledge along with a passion for driving growth, building strong relationships, and leading strategic change.

Since entering the water treatment industry in the late 1980s, Duren has been motivated by the belief that access to clean water offers a meaningful opportunity to make an impact. Over the years, he has built a reputation for forging lasting partnerships and securing entry into key buying groups and wholesalers. He brings extensive experience launching new product lines and negotiating distribution and corporate programs with major national wholesale accounts. His background also includes leading teams and collaborating closely with key partners to ensure smooth product introductions and sustainable business growth.

Duren’s approach is both forward-thinking and customer-focused—qualities that align perfectly with Rusco’s mission to innovate and expand in the water filtration market. With a strong grasp of both the water treatment industry and the technology behind it, he has earned credentials as a Master Water Specialist and Certified Installer. A simple principle guides him: honesty builds loyalty. “Customers want honesty—especially in this industry,” he says. “If something goes wrong, own it, make it right, stand by your customers, and keep moving forward. That’s how trust—and loyalty—are earned.”
His passion for water quality runs deep. Duren views the industry as a unique blend of science, service, and real-world impact. “This is a field where you can truly make a difference in people’s lives,” he says. He is especially energized by advances in PFOS removal and other filtration technologies poised to set new industry standards.
Neal White, President and CEO of Rusco and Vu-Flow, expressed his enthusiasm about the appointment: “We are absolutely thrilled to welcome Dave to our leadership team! His extensive experience and customer-focused mindset are exactly what Rusco needs as we continue to innovate and grow. Known for driving growth and passionate about water filtration technology, Dave will be key to strengthening customer relationships and expanding our presence in key markets. His leadership will guide Rusco into its next chapter of success.”
Looking ahead, Duren’s vision for Rusco is clear: build on the company’s strong foundation while driving strategic growth and innovation. “We’re not just maintaining the status quo—we’re changing the perception of where Rusco is headed,” he says. “My goal is to expand our offerings, deepen customer relationships, and deliver long-term value through innovation and trust. It’s an exciting time to be part of the team.”
With over four decades of manufacturing excellence, Rusco and Vu-Flow continue to lead the way in high-quality water filtration products. From residential to commercial and industrial applications, the company’s renowned trademarks—including the Original Rusco Spin-Down Filter, Sediment Trapper, Sun Shield, and the advanced POE1 whole-home filtration system—reflect a steadfast commitment to excellence and customer satisfaction.


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About Rusco:
Rusco, an American company based in Brooksville, Florida, has built a trusted reputation over four decades as a leading supplier of high-quality water filtration products. The company is committed to delivering reliable, top-tier water quality across residential, commercial, and municipal applications. Rusco continues to set the standard in water filtration through a tradition of excellence and continuous innovation. Learn more at: rusco.com
About Vu-Flow:
Vu-Flow is a U.S.-based manufacturer of high-quality water filters and irrigation products, proudly serving customers for over 40 years. Known for its durable and economical solutions, Vu-Flow combines expertise in filtration with a comprehensive offering of irrigation accessories. With a strong commitment to American-made quality and outstanding customer service, Vu-Flow delivers trusted filtration and irrigation solutions across a variety of industries. Learn more at: vuflow.com