Electronic Shelf Label Market Size And Forecast
Electronic Shelf Label Market was valued at USD 0.70 Billion in 2019 and is projected to reach USD 3.15 Billion by 2027, growing at a CAGR of 22.4% from 2020 to 2027.

The growth of the global electronic shelf market can be attributed to the transformation of the retail industry to automatic operations from conventional manual operations and increased operational efficiency that ESL’s provide with real-time product positioning. The emerging growth in the Asia Pacific is expected to create profitable opportunities in the market. The factors contributing to the fastest-growing region is the rapid urbanization, the rise of Industry 4, ongoing technological innovations, and development of retail automation sector.

What is an Electronic shelf  label?
Electronic shelf labels used by retailers have an indicator that displays the price of the product and the offers related to the product. There are several electronic shelf labels in a retail store that are controlled by a server, which uses a wireless communication network to communicate with the ESL.

If the price of a product is changed, the ESL server sends the price change data to an ESL displaying that product. On receiving the changed price data, the ESL changes the price information and updates it on the database. An ESL is usually attached on the front edge of a retail shelf and the product price displayed on an ESL is automatically updated whenever a price is changed. This change can be made with the help of a communication network based on infrared, radiofrequency, or visible light technology.

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With the development in retail digitalization comes the advent of new products and services that are easy to use, adopt and scale, increasingly benefiting customers in a fully connected world. Electronic shelf labels (ESLs) have been widely adopted by retail stores such as hypermarkets, supermarkets as well as other retail outlets.

The electronic shelf system is typically used by retailers to display the price of the product on the shelf and information related to it. On top of the benefits that ESLs pose to customers, the product provides advantages to retailers as well through the minimization of labor costs, retaining of price integrity as well as being able to focus on optimizing the inventory costs.

Global Electronic Shelf Label Market Overview
With the advent of technology and the adoption of automation in the retail industry has turned out to be increasingly beneficial for retailers. The growth of this industry is due to the reduction of manual operations to increase operational efficiency. This benefit has led to the widespread adoption of electronic shelf label solutions across the retail industry. Furthermore, trending retail automation is also driving the adoption of electronic shelf labels across all types of retail stores such as hypermarkets, specialty stores, and supermarkets which in turn is catapulting the growth of the market. Moreover, dynamic pricing can be achieved by putting digital price tags in retail stores. Additionally, it can also help in reducing manual operations to increase operations efficiency and workplace productivity. These are the reasons which are driving the adoption of ESL’s which is driving the growth of the market.

However, the cost associated with the ESL solution can be expensive at the start for some unorganized retailers because it increases the number of electrified shelves which can support the ESL tags. The retailers need to calculate the benefits of ESL technology before putting it into use and by what time their investment in ESL can give revenue. In countries like South Korea and India where most of the retail market is unorganized can’t invest in ESL technology. Moreover, the awareness regarding ESL technology amongst the retailers is low in emerging economies which is proving to be difficult for the adoption of ESL technology. These are the factors that are hampering the growth of the electronic shelf label market.

Global Electronic Shelf Label Market: Segmentation Analysis
The Global Electronic Shelf Label Market is Segmented Based on Product Type, Store Type, And Geography.

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Electronic Shelf Label Market By Product Type
CD ESLS
E-PAPER ESLS
Based on Product Type, the market is bifurcated into CD ESLS and E-PAPER ESLS. The E-paper ESLs are expected to grow at the highest CAGR compared to CD ESLs over the forecast period. This growth can be attributed to its ability to project graphical objects and high energy efficiency. These are the drivers that are contributing to the growth of the E-paper ESLs market; which is leading to the overall growth of the electronic shelf label market.

Electronic Shelf Label Market By Store Type
Hypermarket
Supermarket
Specialty Store
Non-Food Retail Store
Others
Based on Store Type, the market is bifurcated into a hypermarket, supermarket, specialty store, non-food retail store, and others. For the forecast period, non-food retail stores are anticipated to witness the highest growth. It includes electronic, drug, and pharmacy shops. These shops adopt the use of ESL for digital pricing and superior product management. These befits have led to the growth of the market.

Electronic Shelf Label Market By Geography
North America
Europe
Asia Pacific
Rest of the world
Based on Geography, the Global Electronic Shelf Label Market is classified into North America, Europe, Asia Pacific, and Rest of the world. The largest share in the market will be dominated by Europe. The early acceptance of ESL solutions in the Europe region is the reason for its dominance. It can be dated way back to 1991 when the first ESL solution was launched in France. Even though Europe got the head start, the APAC region is showing promising growth in the ESL market due to globalization and the development of the retail sector.

Key Players In Electronic Shelf Label Market
The “Global Electronic Shelf Label Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are

• Ses-Imagotag
• Altierre
• Samsung Electro-Mechanics
• E Ink Holdings
• Displaydata
• M2communication
• Diebold Nixdorf
• Opticon Sensors Europe

The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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