Tenafly, New Jersey – 19-Dec-2022: Khuraira Musa’s cosmetic brand, Khuraira Cosmetics, was incepted in 2008. Khuraira Musa has over two decades of experience as a celebrity makeup world, and she aims to use her knowledge of the beauty industry to launch products and services that will help revolutionize it. Today, Khuraira Cosmetics operates as an e-commerce brand and makeup service provider, offering a wide range of cosmetic products and makeup services.

One of Khuraira’s foremost objectives behind launching her own company was introducing makeup options for female segments that are generally overlooked by the mainstream beauty industry, such as older adults and women of color. As such, Khuraira Cosmetics’ entire range of products includes subtypes formulated specifically for these demographics.

Speaking about the importance of diversity in the beauty industry, a spokesperson for Khuraira Cosmetics said, “In the past, beauty and makeup companies generally catered to young females, or those adhering to the Euro-centric or Western standards of beauty. Thankfully, this trend is shifting, and Khuraira Cosmetics wants to play an integral role in this change. Cosmetics brands have huge consumer bases, and overlooking a significant portion of those bases indeed does not make sense from a business point-of-view. However, our aim behind introducing diversity in our product line goes beyond higher revenues and broader bottom-lines. By catering to women of all ages, ethnicities, and skin tones, we want to promote the idea that, irrespective of their age or ethnicity, all women deserve access to high-quality makeup products that will help them feel more confident in their own skin.”

As mentioned, every item in the Khuraira product line contains items geared towards diverse female demographics. For instance, the brand’s Stick Foundation is available in a range of colors, including darker shades like Rich Bronze, Espresso, and Chocolate. The HD Dual Camouflage, too, is available in Golden, Light, and Dark varieties. The Age Control Concealer with Peptides, available in Light, Medium, and Dark types, is targeted specifically towards older females, helping them “reduce the appearance of fine lines and wrinkles and disguise any imperfections”.

All of these products are available and can be purchased directly through the Khuraira Cosmetics website. The platform also has a blog section that shares beauty, makeup, and skincare tips for women of all ages and skin types. For more information, get in touch with Khuraira Cosmetics using the details provided below.

About Khuraira Cosmetics
Khuraira Cosmetics was founded in 2008 by the highly experienced celebrity makeup artist, Khuraira Musa. She has leveraged her two-decade experience in the beauty industry to launch a leading boutique and flagship store in Tenafly, New Jersey.

Today, Khuraira Cosmetics has also gone digital by serving as an online makeup service provider and has launched branded lip makeup, makeup tools, and professional makeup kits. The store now has its products available on Amazon and their website, and all of them are locally manufactured.

Contact Khuraira Cosmetics
Address: 37 B Riveredge Rd, Tenafly, NJ 07670, United States
Email: [email protected]
Phone: 866-452-6101
Website: https://khurairacosmetics.com/
Facebook: https://www.facebook.com/khuraira.cosmetics2004/
Instagram: https://www.instagram.com/khurairacosmeticss
LinkedIn: https://www.linkedin.com/home/?originalSubdomain=in
Pinterest: http://www.pinterest.com/khurairamakeup/
TikTok: https://www.tiktok.com/@khurairacosmetics
Twitter: https://twitter.com/khurairamakeup
YouTube: https://www.youtube.com/user/khuraira