The agricultural chelates industry has many players (small, medium, and large); however, it is dominated by a few, which include BASF SE (Germany), Haifa Chemicals Ltd (Israel), Syngenta AG (Switzerland), Akzo Nobel N.V. (The Netherlands), and Nufarm Limited (Australia), which collectively account for a major part of the agricultural chelates market. Expansions, investments, and collaborations are the preferred growth strategies in this market. The purpose of adopting these strategies is that it results in better market penetration, increases product portfolio, and helps to reach new potential markets. Other players such as Deretil Agronutritional (Spain), Shandong Iro Chelating Chemicals Co. Ltd. (China), Protex International (France), Valagro SPA (Italy), and Van Iperen International (Italy) also have a strong presence in this market.

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BASF SE

BASF SE (Germany) is one of the leading chemical companies which is known for its innovative products. The company offers a broad range of products, such as chemicals, plastics, performance products, and crop-protection products. The chemicals segment of the company provides chelating agents for the use in agriculture. The company is venturing into new research & development facilitites in order to introduce new products in the market to capture market share. Moreover, the company is entering into expansion strategies to gain market prominence; for instance, it invested in erecting a world-scale plant for the production of Trilon-M (methylglycinediacetic acid), which has considerably helped the company to expand its manufactuiring capabilities.

Haifa Chemicals Ltd

Haifa Chemicals Ltd. (Israel) deals in the manufacturing and marketing of various segments, such as specialty fertilizers, micronutrients food additives, and industrial chemicals. Haifa Chemicals, however, is not a manufacturer of chelates; the company procures chelated agents from Akzo Nobel N.V., repack them, and sells them in the market under the brand name of Haifa. Haifa therefore sells chelating agents under the brand name Haifa Micro, which are designed for nutrition and foliar application. The Haifa Micro brand consists of agricultural chelates such as EDTA, DTPA, and EDDHA.

The company majorly focuses on expansion strategy through acquisitions and agreements, particularly in North America and Europe. The company has established its agriculture business in the Middle East as well, and is now targeting other key niche markets which includes the North American region for further business expansions. On the basis of this strategy, the company signed an agreement with MGS Horticultural Inc. (Canada) to purchase Plant Products Co. Ltd. (Canada), which is Canada’s largest supplier of fertilizers and pesticides in the specialty horticulture market. This agreement helped the company to cater to the increasing demand in the North American region.

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