In Latino Politics in America, the author John A Garcia first published a nuanced portrait of contemporary Latino political life in 2003, which has been updated to include data from census and elections. This newly revised edition explains in a clear manner the basic facts of Latino America, who they are, how they arrived in the US, and where they live. These facts are connected to the political realities of immigration, citizenship, voting, education, organization, and leadership.

This unrecognized group own 5 million small businesses in the United States, therefore the time has come to acknowledge their presence in the New Mainstream Economy. The US Latino cohort is here to stay.

Latino businesses have been growing at 30% over the last 10 years and showed sustainability during the Covid-19 pandemic. Yet politically incorrect decisions are made, which means that 35% less funding is allocated for Latino business ventures, than to other ethnic groups or minorities. It is the mission of L’ATTITUDE to support and educate this economic force of upstanding (US) citizens and assist them with attaining economic support for business development.

According to Andrea Trujillo, the Director of Brand Digital Marketing at L’ATTITUDE, “Latinos are by far the largest group of recent immigrants, migrated from more than 20 countries, simultaneously being the largest minority group in the US. Because of their shared immigrant status and language (Spanish), they are perceived as a cohesive political entity, rather than an integral part of the US society. L’Attitude has a mission to create understanding and educate people about the New Mainstream Economy and the overlooked influence of the Latinos in the US economy.”

L’ATTITUDE is a well-established and recognized national initiative that supports Latino based businesses by creating platforms such as business expos and conferences for networking purposes between like-minded people. Valuable interaction is initiated between entrepreneurs, managers, small business owners and executives and it affords them the opportunity to brainstorm and learn from one another and gain input from revered guest speakers. Countless accolades have been bestowed on this distinguished initiative for being the leading event for small Latino business owners in the US.

L’ATTITUDE’s annual conference is the flagship event and is showcased as the main event of the year with influencers, keynote speakers, politicians and executives delivering inspirational messages to attentive audiences. Interesting discussions regarding The New Mainstream Economy, and the importance of investing in the New Mainstream cohort for accelerated profitability is usually debated and analyzed. A well-constructed, informative, user-friendly website allows for easy online booking for any interested party.

L’ATTITUDE recognizes the Latino cohort, which refers to a group of people who come together in support of a common cause of who share a common characteristic, and their successes are acknowledged. With their immeasurable contribution to the US economy, referred to as the New Mainstream Economy the US Latino’s have shown true grit as survivors in trying economic times.

About Us:

L'ATTITUDE, a business based national initiative designed to educate executives and create a better understanding of The New Mainstream Economy and the US Latino driving force behind it. This annual conference is a distinguished event and plays host to distinguished CEOs, economists, celebrities, politicians, and industry influencers, affording participants the opportunity to engage in open dialogue regarding America’s Latino Factor and The New Mainstream Economy. The conference is a highlight on the calendar every year and is usually scheduled to take place in September. A magnitude of highly relevant and contentious topics, including media, entertainment, politics, business and economics is usually platformed, generating enough information for debates. The annual conference funded by sponsorships from leading brands as well as a distinguished group of highly acclaimed guest speakers. For more information, please visit https://lattitude.net/.