Match-Up is a venture created by LAT VC, a Latino venture capitalist firm that has been operating since 2018. This event is designed to fuel the best United States-based Latino entrepreneurs, offering transformational connections and capital. It recently took place at the L'ATTITUDE conference, which was held in late September in San Diego.

This annual showcase matches early-stage Latino entrepreneurs with strategic and capital partners. Select showcases get to compete on the L'ATTITUDE Min stage for the title of Latino Start-Up of the Year with investments ranging from $500,000 to %1.500,000. It is a trusted gateway that brings capital from investors in all stages and types, boosting the success of Latino entrepreneurs.

Latino entrepreneurs are the most underfunded in the United States and LAT VC is passionate about helping these start-up businesses grow and succeed. LAT VC invests throughout the year, offering capital and connection solutions to start-up businesses owned and operated by Latinos. At Match Up, select showcases pitch their business to institutions, angel investors, and strategic investors, where they can schedule meetings with founders to secure the funding and guidance that they need to succeed.

The size and volume of investments through the Match-Up initiative, widen the opportunities for Latino entrepreneurs, helping them attract more capital and investors. It is growing each year and has become a successful way for start-up businesses to secure the funding and assistance they need. In 2020, Match Up reached more than one million television views and fifty-one million social media reach, a great opportunity to promote a small business and increase brand visibility.

Kennie Blanco, the Managing Partner and CIO at LAT VC said “We always recommend that we meet sooner rather than later when it comes to start-up Latino businesses needing funding and guidance. Our process is simple with interested Latino-owned and operated businesses completing our online Pitch Submission Form. For the businesses that stand out, we can invest within one week with investments ranging from $500,000 to $1.5 million, depending on the stage of the business. We do have set criteria that must be met and details on that can be found on our website.”

About Us: LAT VC is a purpose-led venture company that invests in early-stage US Latino-led and owned businesses with large and high growth opportunities. The company started in 2019, addressing the troubling economic costs to our country and the underfunding of US Latino entrepreneurs. The company invests, elevates, and accelerates Latino-owned businesses by investing early. LAT VC invests from $200,000 to $1.5 million in Latino-led and owned technology companies that offer or provide technology as core to businesses. Full details on LAT VC the process and the pitch submission form can be found on their information-packed website at https://lattitudeventures.com/.