Fundamental Chiropractic Promotion Technique

It is vital to clearly define your practice on all advertising materials and during consultations to help build your brand and lend credibility to your practice.

Many chiropractors make the mistake of wanting to be everything to everyone. Doing so can result in confusion between you and your clients and less effective treatment programs. You will discover that focusing your practice on a couple of specific treatments will lead to higher response rates in advertising, more streamlined office operations, a much better sense of the demographics in your town, and higher profitability.

As an example, your first marketing campaign may contain full-color newspaper inserts sent directly into homes of potential clients. Let's say you design your flyer to cover every symptom you are able to think of - herniated discs, sciatica, bulging discs, neck pain, rehabilitation, workers comp, and carpal tunnel syndrome. While you may be thinking it is a good idea to see your patients of each symptom that you treat, this is not a great move from an advertising standpoint.

It's smarter to create advertisements that give attention to one or two particular symptoms so you can offer a success of information on each issue. By attempting to interest everyone at one time, you lose the capacity to grab someone's attention and conquer their anxiety and concerns about chiropractic. Maximize the potential of every advertisement by eliminating the unnecessary information and appealing as strongly that you can to your target audience.

As time passes, you can create a newspaper insert campaign for every kind of symptom and slowly build your client list the best way. In doing this your response rates increases and you will soon know exactly which treatments are the most lucrative in your area. This is key for future success and can quickly place you in at an edge over your competitors.

Do some research on chiropractic advertising to gather ideas and topics for your own personel marketing materials. You may also work with a competitor's flyers or promotions to assist you find out about your area. What are they marketing? What's their market?

A great way to start your chiropractic advertising is to design, print, and deliver full color flyers through the newspaper. For as low as $0.10 per home you can create and distribute full-color glossy flyers. You can find even companies offering free chiropractic flyer samples whenever you register a free of charge account.

The most important thing to remember is that you should advertise to cultivate your practice. Being an experienced marketing professional I have a saying about customers, "If that you don't tell them you offer it, they won't know or ask."