According to a market report by Lucintel, the future of the global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets. The global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030 with a CAGR of 8.5% from 2024 to 2030. The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

A more than 150 – page report is developed to understand trends, opportunity and forecast in authentication and brand protection market to 2030 by technology (overt, covert, digital, and forensic), offering (security labels and inks, holograms, barcodes, RFID/NFC, authentication chips, and QR codes), application (electronics, pharmaceuticals, automobile, food & beverage, apparel, luxury goods, cosmetics, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World).

In this market, security labels and inks, holograms, barcodes, RFID/NFC, authentication chips, and QR codes are the major segments of authentication and brand protection market by offering. Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

Within this market, pharmaceuticals is expected to witness highest growth over the forecast period because the robust brand protection strategies are vital for safeguarding intellectual property, ensuring compliance with regulations, preventing revenue loss, and combating the illicit trade of counterfeit drugs.

North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Authentix, Brady, Avery Dennison, Wisekey, Infineon, Centro Grafico, and Sunchemicals are the major suppliers in the authentication and brand protection market.

"

This unique research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or write us at [email protected]