Compared to other forms of marketing like emails, sending bulk SMS has always been an excellent opportunity for small and large companies who wish to leverage WhatsApp for brand promotion and growth. The positive side of WhatsApp marketing is that you can quickly send messages to all your customers, share promotional offers, or provide them with relevant information as and when you like.

Undoubtedly, bulk SMS marketing via WhatsApp is attractive; however, you need to understand the line between promoting your stuff and spamming your customers with messages. If WhatsApp considers your bulk SMS spam, it might penalize and monitor you constantly. That said, the only way to send mass messages is through WhatsApp and WhatsApp Business to create a list of contacts and then forward the message you wish to send.

What are bulk messages?

Bulk messages are communication forms to attract, retain, or run promotional campaigns for products/services. Small and large companies employ this feature to promote their services and products to many users. These campaigns are implemented on multiple channels, emails for one; however, there are new ways of running bulk messages with apps like WhatsApp or Telegram.

Can you run bulk messages with WhatsApp?

Although WhatsApp was intended as a private messaging platform, it is used for sending bulk messages. However, it is recommended to use WhatsApp with caution as the platform prohibits spam messages or mass sales, as it can be invasive and annoying for users who use the app for private messaging.

Therefore, if you decide to use this function, you need to connect with the right SMS resellers so that your messages aren’t considered spam. Remember, bulk SMS can be a hefty marketing spend with only a few predefined message templates. You can, of course, modify these templates to suit your business needs and customer interests.

How to create bulk messages on WhatsApp?

To create bulk SMS on WhatsApp without the help of any external service provider via API, follow these steps:
Open the WhatsApp Business version.
Click on Chat > Menu > New list.
Write the names of contacts you wish to send the messages to. You can press the + button and send them directly from your contact list.
Click on OK
Press create.

Now all recipients will be grouped into a single list; create the message you wish to send, and it will be broadcasted to them. Remember that contacts with your number saved in their address book will receive the bulk message; otherwise, they won’t.

Sending bulk messages via WhatsApp

When you compare SMS and email with WhatsApp marketing, there is surmounting difference between the two. For starters, all your messages will be delivered when you invest in SMS APIs, regardless of whether the recipient has saved your number.
99% of those messages are read by the audience in an instant on most occasions.
You are bound to boost your sales numbers if you can craft a message with text, images, and videos.

Click: https://www.mobisofttech.co.in/bulk-sms