This Part 2 of the survey results, takes a deeper dive into two sub-populations of respondents: those that ranked AI usage in their CCM program as already well established versus those that did not.
Macrosoft conducted an industry best practices survey during the first two weeks of March 2021. 569 individuals participated in the 20-question survey.
Macrosoft conducted a Customer Communications Management (CCM) best practices survey during March 2021. Survey results show an industry in flux, with sharp opinion differences concerning the role of CCM applications in the present technology world.