Market Highlights
The continuous technological innovation for increasing overall comfort and safety for consumers drive the global automotive head-up display market. The augmented reality (AR) based Head-up display (HUD) is the emerging trend in the automotive head-up display market. The technology provides advanced driver assistance features which includes visual warning, lane-departure warning, fuel indication and distance between the vehicles to the driver.

Governments across the globe are trying to increase road safety by introducing stringent safety norms, which in turn is expected to drive the global automotive head-up display market. The rise in demand for ease of data accessibility among consumers is also expected to boost the market. However, the high cost of windshield HUD is a major restraint in the growth of the global automotive head-up display market. global automotive head-up display market is expected to grow around 22% CAGR during the period 2016 to 2022.

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Market Research Analysis
Based on HUD type, the market is segmented as windshield and combiner. Windshield HUD is more costly compared to combiner projected HUD.
On the basis of applications, low and mid-range priced models of premium cars segment is expected to dominate the market with increasing demand in Asia-Pacific region.

Asia-Pacific region is expected to dominate the automotive head-up display market with the highest CAGR, owing to growth in the production of passenger cars segment with the booming automotive industry. The increase in the disposable income of consumers is set to increase the demand for mid-range passenger cars, which will boost the automotive head-up display market in the region during the forecast period.

Key Players
• Continental AG (Germany),
• Rockwell Collins (U.S.),
• Nippon Seiki Co. Ltd. (Germany),
• Denso Corporation (Japan),
• Yazaki Corporation (Japan),
• Delphi Automotive PLC (U.K.),
• Panasonic Corporation (Japan),
• Visteon Corporation (U.S.),
• Robert Bosch GmbH (Germany)
• BAE Systems (U.K.)

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Scope of the Report
This study provides an overview of the global automotive head-up display market, tracking two market segments across four geographic regions. The report studies key players, providing a five-year annual trend analysis that highlights market size, volume and share for Asia-Pacific, North America, Europe and Rest of the World (ROW). The report also provides a forecast, focusing on the market opportunities for the next five years for each region. The scope of the study segments the global automotive head-up display market by its HUD type, application and region.

The growth of automotive industry in developed as well as developing economies is set to increase the demand for automotive head-up displays. Head up display decreases distraction while driving, and therefore acts as an important safety feature. The combiner projected HUD requires less space for installation and presents information on small semi-transparent screen. One of the key drivers of the global automotive head-up display market is the increasing awareness for safety and enhanced driving experience with ease of accessibility among consumers.

Target Audience
• Manufactures
• Raw Materials Suppliers
• Aftermarket suppliers
• Research Institute / Education Institute
• Potential Investors
• Key executive (CEO and COO) and strategy growth manager

Key questions answered in this report
• What will the market size be in 2022 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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