Style fads come and go, but those who are authentically Indian at heart can't help but succumb to the fascination of traditional Indian attire while also yearning for something that speaks to their contemporary sensibilities. The appearance and feel of conventional clothing endure despite the overabundance of more modern design trends. The stunning kurta pajama wedding outfit is one such party wear yet a formal ethnic garment. A well-known designer clothing store in Mumbai, India, called Jiya by Veer Design Studio has a wide selection of ethnic clothing for men including the kurta pajama. This brand serves clients not only in India but also in many other nations across the world, including the USA, UK, Singapore, Australia, Kenya, South Africa, and Canada.

Top fashion designer Manish Chotrani established Veer Design Studio in 2004. Their most recent addition, called ‘Jiya’, offers more alternatives in traditional wear for both men and women in addition to bridal attire. They provide a wide variety of alternatives for men's event clothing as well as trendy Indo-western and traditional designs. Giving a fierce competition to their studio's raw silk traditional sherwani for men is their equally gorgeous line of kurta pajamas for weddings and other occasions. The brand takes pleasure in assisting in achieving the classic, traditional appearance of an Indian groom, which is maintained by the elegant kurta pajama and also the beloved sherwani and bandi sets. By providing the greatest traditional attire for men, they have positioned themselves in the Indian fashion retail and wholesale boutiques industry.

"We believe in making customised, trendy ensembles that anybody may wear, not only the bride and groom. Our brand, Jiya by Veer Design Studio, promotes exquisitely finished Indian couture clothing and offers it at competitive costs,” says the founder of Jiya by Veer Design Studio, Manish Chotrani. He further adds, “You can discover stunning ethnic wear for men like kurta pajamas on our website and at our offline boutiques, which are spread throughout India's major cities.”

Jiya by Veer Design Studio is thus well-known for its keen sense of colours and dazzling outfits that feature traditional Indian colours, flawless tailoring, distinctive textures, and elaborate embroidery.