The Asia-Pacific hair care market is projected to grow at a considerable CAGR of 6.8% during the forecast period. The market is set to display impressive growth during the augur period with some key trends emerging, such as changing lifestyle and rise in disposable income. According to the World Bank Organization 2021, the disposable income of Asia-Pacific has been revised to 7.9% for household disposable income. Furthermore, Asia-Pacific is largest consumer base of the companies across the globe; therefore various key market players are focusing on product innovation as per the consumer preference of Asia-Pacific. For instance, in June 2018, the Hindustan Unilever Ltd.'s men grooming brand Brylcreem launched a wide range of hairstyling creams, wax, gel, and all-in-one shampoo. The products are launched in the partnership with online shopping website Amazon. Through this partnership, the company aims to extend its 2-commerce sales in Asia-Pacific.


The Asia-Pacific hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channels and online channels. The offline channel comprises supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others. Among the product type, shampoo and other products such as the hair colorants segment are growing due to the growing fashion industry along with growth in cosmetic and personal care. Products with fragrances are available at many affordable prices, which is witnessing the significant growth of the hair care market in the region.

Based on the demographic viewpoint, the Asia-Pacific hair care market has been segmented into China, India, Japan, ASEAN, South Korea, and the Rest of Asia-Pacific. China is likely to hold a major share in the Asia-Pacific hair care market over the forecast period due to the rapidly rising consumption of premium hair care products in tier 1 cities and also, rising penetration in tier 2 & 3 cities of China. Additionally, Japan remains the largest market for hair styling products across the Asia-Pacific market.

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Asia-Pacific Hair Care Market Coverage

• The market number available for – 2023-2030

• Base year- 2023

• Forecast period- 2024-2031

Segment Covered-

· By Product Type

· By Distribution Channel

Asia-Pacific Hair Care Market Segmentation

By Product Type

· Shampoo

· Conditioner

· Hair Oil

· Hair Colorants

· Hair Styling Products

· Others (Waxes, Paste, Mousses, Hair Treatment Products)

By Distribution Channel

· Offline

· Supermarket/Hypermarket

· Convenience Stores

· Specialty Stores

· Pharmacies/ Drug Stores

· Online

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Regional Analysis

· China

· India

· Japan

· ASEAN

· South Korea

Rest of Asia-Pacific

Company Profiles

· Amway Corp.

· Avon Products, Inc.

· Ci:z Holdings Co., Ltd. (Johnson & Johnson Service, Inc.)

· Conair Corp.

· Fiole Cosmetics Co., Ltd.

· Johnson & Johnson Services, Inc.

· KaO Corp.

· Kindai Kagaku Co., Ltd

· KOSE Corp.

· L'oreal S.A.

· Mandom Corp.

· Marico, Ltd.

· MoltoBene Ltd.

· Neutrogena Corp.

· Nippon Menard Cosmetics Co., Ltd.

· Noevir Holdings Co., Ltd.

· Oriflame Holding AG

· Pias Corp.

· POLA Orbis Holdings Co., Ltd.

· Procter & Gamble Co.

· Revlon, Inc.

· Shiseido Co., Ltd.

· Unilever plc

· Vogue International LLC

· Wella Operations US LLC

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