European hair care market is projected to grow at a considerable CAGR of 3.0% during the forecast period. The key aspect that drives the growth of the market includes the European consumers are more concerned about the aesthetics of their hair and scalp nourishment. Additionally, consumers are becoming aware of the harmful effects of chemical ingredients present in hair care products. Therefore, the changing consumer preference is likely to provide lucrative growth opportunities for the hair care market over the forecast period. Various government approvals and proposals for personal care and hair care beauty products will further accelerate the market growth. For instance, in January 2021, the UK Department for Business, Energy & Industrial Strategy (BEIS) has created a personal care services team to represent the country's beauty industry. The team organized will also look after the financial growth of the industry, which has been drastically impacted by the COVID-19 pandemic in 2020.


The European hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type segment includes waxes, pastes, mousses, hair treatment products. Based on the distribution channel, the market is segmented into the offline channel and online channel. The offline channel has been further segmented as supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others. Rising and consumer-evolving demand for shampoo products developed with natural ingredients leads to segmental growth in the region.

Based on the demographic viewpoint, the European hair care market has been segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. The UK and France are likely to hold a major share in the European hair care market over the forecast period. Europe region has placed a strong emphasis on taking significant leaps forward in the development of this product innovation. Furthermore, the presence of key market players in the region is working on R&D activities to offer a wide product portfolio.

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European Hair Care Market Segmentation

By Product Type

· Shampoo

· Conditioner

· Hair Oil

· Hair Colorants

· Hair Styling Products

· Others (Waxes, Paste, Mousses, Hair Treatment Products)

By Distribution Channel

· Offline

· Supermarket/Hypermarket

· Convenience Stores

· Specialty Stores

· Pharmacies/ Drug Stores

· Online

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Company Profiles

· Avon Products, Inc.

· Beiersdorf AG

· Conair Corp.

· Henkel AG & Co. KGaA

· Hoyu Cosmetics (Nederland) B.V.

· KOSE Corp.

· L'oreal S.A.

· Marico, Ltd.

· MONAT Global Corp.

· Neutrogena Corp.

· Oriflame Holding AG

· Pierre Fabre S.A.

· Procter & Gamble Co.

· Revlon, Inc.

· Unilever plc

· Vogue International LLC

· Wella Operations US LLC

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