Before 2022 generative AI market was nothing but a whisper in the market but with the launch of ChatGPT, the market became the hot topic for companies to implement and innovate the generative AI. From nothing to growing at a CAGR of 48.5% during the forecasted period (2022-2030), generative AI is the fastest-growing market across various industries. The growth of the market is majorly driven by the innovation brought by the key market players and the evolution of technology like AI and Deep Learning. Rising demand for generative AI tools to modernize and automate workflow across organizations is contributing to market growth.

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Recent Developments in Generative AI Market by Key Market Players-

Microsoft is one of the biggest players in the generative AI market and is bringing various innovations and strategic partnerships in the industry to increase the adoption of generative AI tools and products among various industries. For instance, in January 2024, Microsoft unveiled new generative AI and data solutions across the shopper journey, offering copilot experiences through Microsoft Cloud for Retail. In another instance from Microsoft in January 2024, Microsoft and Vodafone signed a 10-year strategic partnership to bring generative AI, digital services, and the cloud to more than 300 million businesses and consumers.
In January 2024, MASTEK announced a strategic collaboration with Microsoft. The collaboration is focused on pioneering innovative solutions to implement the capabilities of Microsoft Azure OpenAI Service and Azure AI Services for the retail, healthcare, manufacturing, financial services, and public sector industries through the integration of generative AI capabilities.
Google, the biggest software and technology organization in the world is constantly upgrading and innovating its current products by integrating generative AI for enhanced customer experience. For instance, in January 2024, Google announced updates to Chrome. Google will be adding 3 generative AI features in Chrome for a more personalized experience for the users. With the help of these tools, users can organize tabs, create custom themes, and get help with writing on the web. In another update, Google is expanding its strategic partnership with other brands to provide generative AI services. For instance, in January 2024, Google Cloud and Samsung joined forces to bring Generative AI to the Samsung Galaxy S24 Series. In this collaboration, Google will deploy Gemini Pro and Imagen 2 in producing new text, voice, and image features on the new Samsung Galaxy S24 series.
OpenAI, the pioneer of innovation in the generative AI market is consistently improving its technology and expanding its reach by collaborating with different brands and governments to keep its strong position in the market. For instance, in January 2024, OpenAI launched its GPT store in which brands can find or customize the most suitable GPT version for their businesses. OpenAI is not limiting its capabilities to brands only but is also being used by governments across the globe. For instance, in January 2024, the Shapiro Administration and OpenAI launched a first-in-the-nation Generative AI Pilot for commonwealth employees.
IBM, the leading technology giant in the globe is rapidly increasing its presence in the global generative AI market by bringing innovation and collaboration. The company is providing generative AI software and solutions for various industries. For instance, in January 2024, IBM and GSMA collaborated to support the adoption and skills of generative artificial intelligence (AI) in the telecom industry through the launch of GSMA Advance's AI Training program and the GSMA Foundry Generative AI program. Furthermore, in January 2024, IBM and SAP collaborated to develop solutions to help clients in the consumer packaged goods and retail industries enhance their supply chain, finance operations, sales, and services using generative AI.
Amazon Web Services (AWS), a leading provider of cloud computing programs has been dropping the launch of various generative AI updates, tools, and strategies in collaboration with various brands across the globe. AWS is building infrastructure for the development of a generative AI innovation center. For instance, in June 2023, AWS invested $100 million in a project to connect AWS machine learning and artificial intelligence experts with customers and partners globally to accelerate enterprise innovation and success with a generative AI innovation center. Furthermore, AWS collaborated with Siemens to make generative AI easily accessible to application developers across the Siemens Xcelerator ecosystem.
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The generative AI market is rapidly evolving and there is so much more that is happening around the market. Current leading players in the market are Adobe, Amazon Web Services (AWS), Google, IBM Corporation, OpenAI, Microsoft, and SAP SE, among others are driving growth, innovation, and technological infrastructure in the market. Strategic mergers, acquisitions, partnerships, and collaborations among key market players are driving market growth. For instance, in January 2024, Capgemini and AWS expanded strategic collaboration to enable broad enterprise generative AI adoption as a part of Capgemini’s $2.2 billion investment in AI. This expanded collaboration will also accelerate the deployment of innovative industry-specific and functional use cases using Amazon Bedrock to access a range of secure, high-performing foundational models, including Amazon Titan.

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