The global growlers market is anticipated to grow at a considerable CAGR of 3.0% during the forecast period. One of the main drivers of the growler market is the rise of craft beer. Craft breweries have exploded in popularity over the past decade, with consumers seeking out unique, locally-made beers with distinct flavours and ingredients. According to the Brewers Association, there were over 8,400 craft breweries in the US alone in 2020, up from just over 2,000 in 2012. As craft breweries continue to grow, so does the demand for their products, including growlers. Besides, the Brewers Association’s 2022 report, small and independent brewers in the US produced 24.8 million barrels of beer in 2021, representing an 8% increase, raising craft's overall beer market share by volume to 13.1%, up from 12.2% in 2020.

In addition to the growth of craft beer, the increased demand for sustainable packaging is also driving the growth of the growler market. Consumers are becoming increasingly aware of the environmental impact of single-use packaging, such as plastic bottles and cans. Growlers offer a more sustainable alternative, as they are designed to be reused many times over, reducing the amount of waste generated by the beer industry. Due to such factors, the market players are also launching new products and expanding their market reach through acquisitions and investments. For instance, in October 2022, Berlin Packaging, the world's leading hybrid packaging supplier, acquired Bark Packaging Group, a supplier of industrial, versatile, and UN-certified packaging. This collaboration expanded Berlin's business reach in Northern Europe. Additionally, in February 2020, GrowlerWerks, the company behind the popular beer growler, launched a new product called the uKeg GO. This carbonated growler is designed to compete with Hydro Flask and other top hydro bottles, offering convenience, affordability, and portability. With a 64 oz. insulated vessel, the uKeg GO can keep drinks cold for an entire day, making it ideal for those on-the-go. It also features a patented carbonation system that can preserve and dispense carbonated beverages such as beer, seltzer, and kombucha for up to two weeks. The 3-position dispenser tap allows for easy pouring and storage, making it a versatile option for any outdoor adventure.

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Market Coverage

The Market Number Available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031
Segment Covered-

By Material
By Application
Regions Covered-

North America
Europe
Asia-Pacific
Rest of the World
Competitive Landscape-Alpha Group, Ardagh Group SA, Berlin Packaging LLC, DrinkTanks, Fort Point Beer Company, and others.
Growlers Market Report Segment

By Material

Ceramic
Glass
Metal
Plastic
By Application

Non-Alcoholic Beverages
Alcoholic Beverages
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Growlers Market Report Segment by Region

North America

United States
Canada
Europe

UK
Germany
Spain
France
Italy
Rest of Europe
Asia-Pacific

India
China
Japan
South Korea
Rest of APAC
Rest of the World

Latin America
Middle East and Africa
Company Profiles

Alpha Group
Ardagh Group SA
Berlin Packaging LLC
DrinkTanks
Fort Point Beer Company
Glass Solutions
GrowlerWerks, Inc.
GrowlerWerks, Inc.
Krome Brew
Novio Packaging BV
Orange Vessel
Saxco International, LLC
Southern Pines Growler Company
The Boelter Companies
Wm Croxson & Son Ltd.
Zenan
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