The global period panties (menstrual underwear) market is anticipated to grow at a significant CAGR of 12.0% during the forecast period (2024-2031).The increased awareness of women’s health Is a key factor driving the demand for period panties market. Additionally, regulatory efforts aimed at promoting sustainable menstruation practices have played a significant role in this course thus allowing investments in innovative leak-proof reusable menstrual undergarments. For instance, in May 2022, Thinx unveiled its "Moist Panties" campaign, signalling a proactive stance toward eliminating discomfort associated with moisture during menstruation and beyond. This initiative represents a concerted effort to enhance women's comfort and confidence through innovative product offerings.

In March 2022, Modibodi has formed a joint venture with PUMA to introduce an advanced range of clothes that are not only leak-proof but also stylish for women during their menstruation period; hence enabling them to lead an active lifestyle while remaining comfortable at all times. This collaborative effort seeks to merge two major features “leak-proof” from Modibodi’s years-long experience in the use of absorbent fabric panels with PUMA’s commitment to high-performance fabrics used in athletic gear; this will enable women who engage in sports and other physical activities to use simple but very effective methods for managing menstruation flow and sweat. The partnership also emphasizes ongoing environmental responsibility; thus resonating with their common purpose of minimizing waste production while promoting environmentally friendly habits in their operations.

According to World Bank data from 2021, women constitute 39.3% of the global labour force. This statistic underscores the significance of addressing the needs of working women, including considerations related to comfort and convenience.

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Market Coverage

The market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031

Segment Covered- 

By Style
By Product Type
By Distribution Channel

Regions Covered-

North America
Europe
Asia-Pacific
Rest of the World

Competitive Landscape- includesThinx Inc., Victoria's Secret, Neione, Ruby Love (PANTYPROP INC), and Modibodi Pvt. Ltd., among others.

 Period Panties (Menstrual Underwear) Market Report Segment

By Style

Boy Short
Bikini
Brief
Hipsters
Others 

By Product Type

Reusable
Disposable 

By Distribution Channel

Online
Offline

A full Report of Period Panties (Menstrual Underwear) Market is Available @  https://www.omrglobal.com/industry-reports/period-panties-menstrual-underwear-market

Period Panties (Menstrual Underwear) Market Report Segment by Region

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles

Anigan
Clovia
Fannypants LLC
Flux
Harebrained
Knix Wear, Inc.
Luna Pads International
Pantyprop
Period Panteez
Proof
Rael
Saalt, LLC
The Period Company
WUKA
Yashram Lifestyle
Whisper

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