The global toothpaste market is anticipated to grow with a considerable CAGR during the forecast period. The daily usage of toothpaste aids in maintain cleanliness and freshens the mouth. Numerous advantages of toothpaste such as the rebuilding of enamel strength, protection against acids, protection against cavities, keeps teeth and gums healthy are the major factors driving the adoption of toothpaste. Additionally, the emphasis on maintaining personal appearance is increasing significantly among consumers. This trend is thereby raising the adoption of various toothpaste with whitening properties used to whiten the teeth thereby aiding the growth of the toothpaste market. Moreover, the emphasis on using toothpaste is also rising as people are opting for ways to reduce or avoid the occurrence of various oral disorders.


Poor oral health practices such as high tobacco and alcohol consumption results in significantly deteriorating oral health. This in turn is also driving the adoption of various toothpaste thereby impacting the growth of the market. Moreover, the popularity of toothpaste that comes with the integrated property of mouthwash is also rising. In addition to this, increasing emphasis on ad-campaigns by the key market players coupled with high penetration of social media platforms is also rising awareness regarding the importance of oral health which in turn is also driving the adoption of toothpaste.

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Market Coverage

• The market number available for – 2023-2031

• Base year- 2023

• Forecast period- 2024-2031

Segment Covered

· By Product

· By Distribution Channel

Regions Covered-

· North America

· Europe

· Asia-Pacific

· Rest of the World

Competitive Landscape- Colgate-Palmolive Co., GlaxoSmithKline plc, Johnson & Johnson, Procter & Gamble Co., and Unilever plc

Toothpaste Market Report Segment

By Product

· Sensitivity

· Whitening

· Children’s

· Herbal

· Others

By Distribution Channel

· Online Channel

· Offline Channel

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Toothpaste Market Report Segment

North America

· United States

· Canada

Europe

· UK

· Germany

· Spain

· France

· Italy

· Rest of Europe

Asia-Pacific

· India

· China

· Japan

· South Korea

· Rest of APAC

Rest of the World

Company Profiles

· 3M Co.

· Amway Corp.

· Archer-Daniels-Midland Co

· Church & Dwight Co., Inc.

· Colgate-Palmolive Co.

· Dabur India Ltd.

· Dr. Fresh, LLC

· GC Corp.

· GlaxoSmithKline plc

· Hawley & Hazel Chemical Co.

· Henkel AG & Co KGaA

· Himalaya Global Holdings Ltd.

· Johnson & Johnson

· Koninklijke Philips N.V.

· Lion Corp.

· Orkla ASA

· Patanjali Ayurveda Ltd.

· Perrigo Company plc

· Procter & Gamble Co.

· Quala

· Scanderra GmbH

· Sunstar Suisse S.A.

· Ultradent Type Inc.

· Unilever plc

· Young Dental

· Yunnan Baiyao Group Co., Ltd.

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