Yoga Mat Market Comprehensive Insight by Growth Rate, Industry Status, Forecast till 2031

Posted April 9, 2024 by mansi3210

The global yoga mat market is anticipated to grow at a considerable CAGR of 5.4% during the forecast period.

The global yoga mat market is anticipated to grow at a considerable CAGR of 5.4% during the forecast period. Rising demand for yoga mats made up of natural and eco-friendly materials is likely to come up as a prospective driver for the growth of the global yoga mat market. Product innovations and inclination of consumer demand toward eco-friendly mats made up of materials such as PVC free and natural rubber creates newer opportunities for the companies to expand the business. Manufacturers in the industry are focusing towards production of mats with benefiting and high quality raw materials to provide a high level of relaxation and comfort to the consumers. 

For instance, in 2020, Badra, a yoga brand announced the launch of its eco-friendly yoga mats made of natural rubbers with high quality, stitch labeled, 100% cotton straps for easy storage and carrying. Using real natural rubbers the company has launched three types of mats: TPE, NR, and NBR with each model come in more than 7 colors. The product features high durability, maximum water resistance, adhesion, non-slip function with open cell foaming technology and leaf-texture design. In addition, all products from Badra are PVC free. Moreover, the development of innovative technical solutions by using AI (artificial intelligence) and IoT (Internet of Things) to provide high-quality yoga and exercise mats is further escalating the demand of the product in the market. For instance, in 2021, YogiFi, a smart yoga mat, announced their Make-in-India inaugural launch on Independence Day. YogiFi is a flagship product of Wellnesys, which is embedded with multi-patented sensors and non-intrusive posture tracking technologies to record one’s daily practice while measuring their progress on flexibility, strength, balance etc. YogiFi unifies the fusion of smart mat and computer vision enabled via smartphone app delivering audio visual instructions with real-time feedback in multiple regional languages. YogiFi Mat can also be optionally paired with third-party wearables such as Apple Watch, Fitbit etc., to acquire key vital signs and measure effectiveness of sessions. 

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Market Coverage

The market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031

Segment Covered- 

By Material
By End User
By Distribution Channel

Regions Covered-

North America
Rest of the World
Competitive Landscape-ALO, LLC, Hugger Mugger Company, Inc., lululemon athletica Inc., Manduka LLC and Manduka B.V., prAna Living, LLC, and others.

Yoga Mat Market Report Segment

By Material


By End User

Yoga & Fitness Clubs

By Distribution Channel


A full Report of Yoga Mat Market is Available @

Yoga Mat Market Report Segment by Region

North America                                                                                                           

United States


Rest of Europe


South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles 

Airex AG
Aurorae, LLC.
Badra Co., Ltd.
Barefoot Yoga Co
Bean Products, Inc.
Ecoyoga Ltd
Kolckmann GmbH
RFE International Ltd (adidas AG)
Ryan Oversea

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About Orion Market Research 

Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services. The company also offer Digital Marketing services through its subsidiary OMR Digital and Software development and Consulting Services through another subsidiary Encanto Technologies.

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Issued By MANSI
Phone +91 7803040404
Business Address Indore, india
Country India
Categories Business , Fitness , Sports
Last Updated April 9, 2024