Aesthetic services aim toward causing a significant cosmetic change or enhancement, using advanced technologies and providing medically based procedures. Aesthetic services also focus on treating conditions like scars, acne, psoriasis, warts, moles, hair disorders, wrinkles, skin discoloration and improve cosmetic appearance and psychological well-being. Most commonly used aesthetic services are laser treatment (laser hair reduction, tattoo reversal, scar reversal, pigmented spots), and Botox which involves injecting of a mild neurotoxin that inhibits brain to send signals to affected skin areas thus reducing wrinkles.

Aesthetic services are segmented on basis of procedures such as cosmetic procedure, and reconstructive procedure. Cosmetic procedures involve both surgical procedures (liposuction, facelift, rhinoplasty, abdominoplasty, breast implants) and non-surgical procedures (radio frequency skin tightening, microdermabrasion, laser treatments). Reconstructive procedures are performed on abnormal structures of the body caused by trauma, genetic abnormalities, developmental abnormalities, or infections. Reconstructive procedures include plastic surgeries, hand surgery, tissue expansion, and breast reconstruction.

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Currently there has been a significant increase in demand for anti-aging services owing to the ability of aesthetic services to provide dramatic benefits with or without surgical procedures. The non-surgical procedures are the most widely accepted as they provide wide range of treatments ranging from acne treatment, scars, pigmentation of skin, eczema, and psoriasis. The reduced downtime of these procedures along with use of ablative bio-stimulation have led patient’s interests toward non-invasive procedures.

Consumer acceptance to the minimally invasive non-surgical cosmetic treatments combined with natural human tendency to look beautiful and minimize the effects of Aging, has resulted into upsurge of technological advancements and treatments. Ever growing demand for achieving good looks and healthy aging, especially by people engaged in Television industry worldwide has resulted into growth of aesthetics services market. Technological advancements such as use of Radio frequency, cryogenic microwave, and ultrasound have enhanced the outcomes of non-invasive methods, and hence market is likely to shift its focus toward the non-invasive methods in near future.

On basis of geography, the market has been segmented into the five major geographies: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. U.S. accounts for the major share in aesthetic services market, owing to the increase in the number of non-surgical procedures such as non-laser tattoo reversal, and scar reduction. Countries in Latin America and Asia such as Brazil, Mexico, Japan, and South Korea form the top countries to have sought these practices. In South Korea, there were more than 980,000 aesthetic procedures performed during 2014-2015. India and China are expected to grow at the higher rate in near future, due to increasing awareness and consequently rise in demand for procedures, safety and availability.

The aesthetic services market is competitive in nature and hence possesses higher threat to new entrants. Some of the major players contributing to the aesthetic Services market comprises Biosil Ltd., Allergen Inc., Human Med AG, Genzyme Corporation, Alcon Inc., Lumentis Ltd., and Cynosure Inc.

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