A new Report by Delvens, titled "Location Analytics Market” offers a comprehensive analysis of the industry, which comprises insights on the Global analysis. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global Location Analytics Market size is projected to reach a CAGR of 13.1% from 2023-2030.
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Location analytics or geo-analytics is the method of generating insights by analyzing location data. It adds geographical data to the data assets of a business to extract more valuable insights. In all industries, business data, such as the data about people, transactions, assets, and events, often comprises a geographic component, which when added to an analysis of performance may unlock new related insights.
Location analytics provides an organization with spatial analytics as well as other analytics abilities to understand the data through a location-specific perception and optimize business practices and enable predictions accordingly. It helps businesses to make more informed decisions that can improve both effectiveness and efficiency.
Delvens Industry Expert's Standpoint
The pandemic had a considerable impact on businesses globally, with nations like India and China bearing the brunt of the virus's outbreak. This led to an increase in smartphone usage worldwide, which in turn saw a surge in location analysis solutions. In particular, the Government of India has leveraged this technology to great advantage in tracking COVID-positive patients and conducting effective contact tracing. The pandemic has underscored the criticality of location-based services, and it is expected that the geospatial technology market will continue to grow in the foreseeable future. The market growth is fueled by several factors, including but not limited to, the growing usage of spatial data and analytical tools, the increasing adoption of location analytics for asset management across various industries, and the rise in the adoption of location analytics in the retail sector. These factors have led to the expansion of the market and increased demand for location analytics solutions.
Competitive Landscape
• Autodesk, Inc.
• Bosch Software Innovations GmbH
• Cuebiq Inc.
• ESRI
• HERE Technologies
• MDA Corporation
• Navizon, Inc.
• Precisely
• Qualcomm Technologies, Inc
• Supermap Software Co., Ltd
• Tibco Software, Inc.
• Trimble, Inc.
• Trueposition, Inc.
• Wireless Logic
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North America to Dominate the Market

• North America is estimated to account for the largest market share during the forecast period. In North America, remote monitoring and risk management are considered highly effective by most organizations and verticals.
• Moreover, the strong presence of the key providers of IoT technologies and location intelligence is expected to boost the North American market growth.
Recent Developments
• In July 2022, IBM acquired Databand.ai, a leading provider of data observability software that helps organizations fix issues with their data, including errors, pipeline failures, and poor quality, before it impacts their bottom line.
• In July 2022, Sap acquired Askdata to strengthen its ability to help organizations take better-informed decisions by leveraging AI-driven natural language searches. Users are empowered to search, interact, and collaborate on live data to maximize business insights.
Reasons to Acquire
• Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
• Gain authentic and granular data access for the Location Analytics Market to understand the trends and the factors involved in changing market situations
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.
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In addition to the market data for the Location Analytics Market, Delvens offers client-centric reports customized according to the company’s specific demand and requirements.
Key Features of Global Market Report:
• Analyze competitive developments like expansions, deployments, new product launches, and acquisitions.
• Identify growth opportunities for stakeholders by pinpointing high-growth segments.
• Study global industries status and forecast, focusing on key regions.
• Conduct an in-depth analysis of product segments and applications, offering strategic recommendations for competitive advantage.
• Provide a comprehensive analysis of key regions, including SWOT and Porter's Five Forces analyses.
• Assist in making strategic business decisions and investment plans.
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