The Marketing Automation Market report represents gathered information about a market within an industry or various industries. Marketing Automation Market report includes analysis in terms of both quantitative and qualitative data with a forecast period of the report extending from 2024 to 2030. The market is prepared to take into consideration various factors such as Product pricing, Product or services penetration at both country and regional levels, Country GDP, market dynamics of parent market & child markets, End application industries, major players, consumer buying behavior, economic, political, social scenarios of countries, many others. The report is divided into various segments to offer a detailed analysis of the market from every possible aspect of the market.
The Global Marketing Automation Market size is projected to reach a CAGR of 12.9% from 2023-2030.
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Marketing automation is a technology that helps companies in building better customer engagement campaigns, by eliminating repetitive tasks and helping the marketing department to focus on other critical aspects. The technology facilitates lead generation management, customer lifecycle marketing, and customer retention, among others.
Growth in the number of marketing channels indicates an increase in the volume of data and content generated by users. This increases the possibility of reaching the right customer successfully by understanding the customer’s brand preference. An increase in the number of marketing channels through which marketers can communicate with their customers, easily, has taken the marketing automation market to another level. Enterprises leverage several channels, such as websites, emails, social media platforms, mobile devices, and display ads, to connect with customers.
Delvens Industry Expert's Standpoint
The rise of digital marketing channels such as social media, email, and mobile has led to an explosion of data that needs to be analysed and acted upon. Marketing automation platforms help businesses manage and analyse this data, allowing them to make data-driven decisions about their marketing strategies. Customers today expect a personalized experience with the brands they interact with. Marketing automation tools enable businesses to tailor their marketing efforts to the specific needs and preferences of individual customers. Further, with the growing complexity of marketing tasks, businesses need to automate repetitive tasks and workflows to improve efficiency and reduce errors.
Competitive Landscape
• Microsoft Corporation
• IBM Corporation (Silverpop)
• Oracle Corporation
• Salesforce.com Inc.
• Adobe Systems Incorporated (Marketo Inc.).
• HubSpot
• Keap
• Thryv
• Sendinblue
• Teradata
• SAS
• ActiveCampaign
• Act-On Software
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Recent Developments
• In February 2022, Adobe added mobile marketing personalization capabilities to journey optimizer that enables users to better engage their customers on smartphones. The seven capabilities include Message Designer, with which users can design personalized email, push notifications, and in-app messages from one console for customers on mobile devices; personalized app experiences, which consider app usage and other factors; and unified customer profiles, which drive analytics in workflows.
• In December 2021, with the Dynamics 365 Marketing December 2021 update, the user can create journey branches based on any attribute, track unsubscribed users in real-time marketing insights, and manage Microsoft Teams meeting options from the Dynamics 365 Marketing app. The update also includes general performance upgrades and bug fixes.
Reasons to Acquire
• Increase your understanding of the market for identifying the best and most suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
• Gain authentic and granular data access for Marketing Automation Market so as to understand the trends and the factors involved in changing market situations.
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.
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In addition to the market data for Marketing Automation Market, Delvens offers client-centric report and customized according to the company’s specific demand and requirement.
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