Along with Kalki, Haus & Kinder has launched a digital campaign film, #YourBeautifulNewWorld. The campaign, focused on millennial moms, introduces the secret to ‘Your Beautiful New World’ and communicates how Haus & Kinder inspires millennial moms to build their beautiful homes, experience easy parenting and create beautiful moments with their families.
Haus & Kinder’s campaign, ‘Your Beautiful New World’ encompasses a women’s self-fulfilling journey and new beginnings.
While Kalki brings her style quotient & individuality to the campaign, she also inspires a confident Mumhood which resonates with Haus & Kinder’s philosophy of an unshy, fearless mumhood where the mom is not trapped with mom guilt. The brand believes that being a good mom is about being her best self. H&K Mumhood is all about a mom celebrating her mum-wins, having fun, and focusing on her happiness and her family.
Haus & Kinder products include bedsheets, towels, baby swaddles, diaper bags, and more.
Entrepreneur Duo, Kanupriya Anand & Saket Dhankar introduced the brand in 2018 with a vision to disrupt the home and baby category with a design-led lifestyle brand. Today, Haus & Kinder promises to deliver trendy home and baby essentials at a fair price, at a click of a button. The brand is present on Indian marketplaces like Amazon, Firstcry, and Flipkart and has its own websiteHuas&kinder, it has grown 10X in the last two years to become the market leader in online sales of home & baby essentials.