Case Study : Rapidly Diffusing New Knowledge On Novel Medicines For COVID-19 In India | Viatris
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At a glance
A leading maker of medicines for global markets used MLH to host 69 knowledgesharing webinars on COVID-19 during 2020 and 2021, attracting 65,448 registrations from healthcare providers.
Challenges
Mylan, a Viatris company, is a global top 5 generics pharmaceutical that was licensed to supply two anti-viral medicines that had recently, in the year 2020, been approved by the European Union and U.S. Food & Drug Administration for use with COVID-19 patients. Given India's skyrocketing COVID-19 cases at that time, there was an urgent need to increase clinician knowledge and confidence about managing COVID-19 patients with these important new treatments. But how to reach the millions of healthcare providers (HCPs) across India's vast and diverse healthcare community, within a short time?
Solutions
Tech Care for All (TC4A) approached Mylan with a plan to spread scientific evidence-based awareness and engage HCPs across the country. The objective was to engage 50,000 HCPs through Medical Learning Hub (MLH), and TC4A India worked to secure expert speakers, panelists and partner healthcare organizations on COVI D-19 topics.
At a glance
A leading maker of medicines for global markets used MLH to host 69 knowledgesharing webinars on COVID-19 during 2020 and 2021, attracting 65,448 registrations from healthcare providers.
Challenges
Mylan, a Viatris company, is a global top 5 generics pharmaceutical that was licensed to supply two anti-viral medicines that had recently, in the year 2020, been approved by the European Union and U.S. Food & Drug Administration for use with COVID-19 patients. Given India's skyrocketing COVID-19 cases at that time, there was an urgent need to increase clinician knowledge and confidence about managing COVID-19 patients with these important new treatments. But how to reach the millions of healthcare providers (HCPs) across India's vast and diverse healthcare community, within a short time?
Solutions
Tech Care for All (TC4A) approached Mylan with a plan to spread scientific evidence-based awareness and engage HCPs across the country. The objective was to engage 50,000 HCPs through Medical Learning Hub (MLH), and TC4A India worked to secure expert speakers, panelists and partner healthcare organizations on COVI D-19 topics.
- Contact Email
- [email protected]
- Issued By
- Medical Learning Hub (MLH)
- Business Address
- Tech Care for All India Pvt Ltd., D 107, Sector 2, Gautam Buddha Nagar
Uttar Pradesh, 201301, India - Country
- India
- Categories
- Health · Medical
- Last Updated
- October 19, 2022