Annatto is widely used across the food and beverage industry as a natural food colorant. It is used to enhance the visual appearance of several foods such as desserts, dairy products, and meat. Besides applications in the food industry, annatto is used in natural fabrics for dyeing purposes. The developments in the extraction of annatto have led to increased product availability, which in turn will fuel demand for the product across the world. The global Annatto Market is likely to benefit from recent advancements in seed cultivation techniques.
https://www.fortunebusinessinsights.com/industry-reports/annatto-market-101592