In today’s eCommerce world, the digital identity of your brand is your ultimate identity and power. Women entrepreneurs use websites or business bio platforms to connect with their online customers. This not only extends their customer reach but establishes the identity of their brand too.

But keeping the benefits aside, did you ever think about why people visit your website? What makes users click on your web page? We are going to address these questions in this blog.

1. Users Want Information

We know that whoever visits your website may not be our end client. Still, many users religiously visit your website. Why? The secret lies in value addition. Your website connects with visitors in many ways. The content we upload on your website may not be cultivating fast conversion, however many times it helps to generate a lead. There are several layers in sales funnels, the upper layer helps users to identify their needs.

2. They want to contact you

Research states that prior to making an actual sale, customers do their online research. Many times, customers do their research, but they still want assurance from your side. So, they visit your website, know about you, and build a perception of your product. So, by taking your details from your website they take a foot ahead to contact you.

3. They want to Buy Something

People trust websites more, moreover, customers prefer to place repetitive orders on websites.

It happens to me many times, I get to know about any product through social media. But I want to try more designs or options online. So instead of messaging sellers on their social media profiles, I visit their website. Explore options and place my order there.

4. They want to check customer reviews and blogs

Many visitors like to scan your customer reviews. They want to read your customer’s testimonials. Apart from this, there is a big segment of visitors who love to subscribe to your newsletter for your blogs. How blogs, affiliated articles, and product reviews - all develop the confidence of your users in your websites.

5. They want to be Part of a Community

There are many websites which encourage visitors to share their views. Many times, these visitors love to contribute to your website, they feel connected and love to share their opinions with you. This type of visitor helps businesses to craft new products to their liking.

We hope by now you will get all the valid reasons to make your website an attractive medium. All the businesswomen, who are starting their business journey now or are already siling in high horizons, can win a big amount of traffic by focusing on unique selling features of their websites.

In case you want us to help you, you can reach us here. We will surely help solopreneurs to start their online journey with a bang.

Author
Rajni Gobhil
Founder: MeriPehchan.Me
Creating Bio Websites & Helping Women solopreneurs/ homepreneurs in Branding & Communications.
Connect at: [email protected]