Mumpower, Australia’s leading marketing agency representing brands that speak to Mums, proudly announces three new partnerships with category leaders: Hippo Blue, Kip McGrath, and Only Organic. These strategic collaborations further strengthen Mumpower's unwavering commitment to educate, empower and enable mum-centric businesses to grow faster.

With a shared dedication to creativity and excellence, these long-term partnerships will deliver a combination of Growth Marketing Solutions including Market Research Consumer Insights, User Generated Content (UGC), Influencer Marketing Campaigns, Influencer Marketing Events and Product Reviews.

About our new partners:

Hippo Blue: recognized for its innovative and personalized children's products, joins forces with Mumpower to further enhance its reach and engagement among the next generation of customers seeking high-quality, customizable solutions for their little ones.

Kip McGrath: long renowned for its exceptional tutoring services, empowers students to unlock their full potential academically. By aligning with Mumpower, Kip McGrath aims to reestablish a connection with Australian Mums as the go-to resource for educational support.

And for Only Organic: more Australian families will discover the pioneering New Zealand brand committed to providing nutritious and delicious organic food options for little ones.

All new brand partnerships align seamlessly with Mumpower's mission to promote local and global brands that recognise the buying power of Mums.

"These strategic partnerships mark significant milestones for Mumpower as we continue to lead the way in representing brands that resonate with mums worldwide," said Christie Nicholas, Mumpower CEO. "We are delighted to collaborate with Hippo Blue, Kip McGrath, and Only Organic, that are all well respected, much loved brands. Together, we are poised to support their growth and make a meaning difference to the needs of families and everyday life.”

As the industry landscape evolves, Mumpower remains steadfast in its commitment to championing brands that value the voice of the powerful consumer group of Mums. With a proven track record of success and a deep understanding of the mum market, Mumpower continues to set the standard for excellence in marketing and brand representation.

For media inquiries or further information, please contact Christie Nicholas or visit mumpower.com.au

-end-

Australia’s leading agency shaping brands which speak to mums, Mumpower was founded in 2009. With a vast network of Mum Influencers, TikTok creators, Media and Market Research and Product Review Panellists, we keep the world’s most powerful consumers at the centre of the conversations and empower more Mums to know, love and trust your brand.

Mumpower: A brand force with influence