Nalini Karamchandani, a real estate professional in Orlando, has always been willing to try new marketing techniques to reach a greater number of potential clients. Most recently, Nalini Karamchandani has discovered how helpful social media sites, like Facebook and Pinterest, can be for communicating with a new crowd of people. Nalini Karamchandani is now a firm believer in the power of social media.

“I once believed that sites like Facebook were only for personal use, but I have begun to see how businesses can reach more people by being on the sites their clients use anyway,” says Nalini Karamchandani. The use of social media is not purely for socialization. Instead, as Nalini Karamchandani has witnessed, social media can serve as a platform for businesses to offer their goods and services to a greater number of people.

Nalini Karamchandani has a personal presence on both Facebook and Pinterest, which lets potential clients get to know her. Because Nalini Karamchandani works in real estate, she knows that her personality and values are what ultimately attracts clients. Because Nalini Karamchandani has a professional and polished online presence, potential clients who may not know her in person can get an idea for who Nalini Karamchandani really is.

In addition to a Facebook profile and Pinterest Account, Nalini Karamchandani also has a blog that shows her interests and pastimes. Nalini Karamchandani believes that writing about her hobbies and interests gives her online presence a personal touch, something that many clients value. Potential clients can connect with Nalini Karamchandani on a more personal level. Nalini Karamchandani believes establishing personal connections is foundational to good business relationships.

In addition to being a real estate agent, Nalini Karamchandani is also the proud founder and owner of NGI Investment, a real estate business that serves retailers. At this point, NGI Investment has a user-friendly website up and running. Eventually, Nalini Karamchandani plans to launch social media accounts for NGI Investment as well, so that potential retail clients can see the great properties they have available. A savvy businesswoman, Nalini Karamchandani always likes to stay on the cutting edge of new marketing techniques.