Hair care products help nourish and protect hair, further enhancing its quality and texture. It provides treatment for split ends, dandruff, and weak and dehydrated hair among various other hair problems. Increasing hair problems among consumers is growth of the global hair care products market. Increasing number of manufacturers are launching new products to reduce hair problems.

Among regions, Asia Pacific held a dominated position in the market for hair care products, and accounted for 35.48 billion in 2016. Manufacturers operating in the global hair care products market are adopting various strategies such as merger and acquisitions, collaborations, and new product launches to strengthen their foothold in the global market.

Market Dynamics
The growing demand for hair care products in Asia Pacific is attributed to lucrative demand for premium hair care products. According to the U.S. Department of Commerce, per capita spending on cosmetics was highest in Japan, followed by South Korea, the U.S., and France.

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Major Keyplayers: Unilever plc, Procter Gamble Co., L’Oreal S.A., Avon Products Inc., Revlon Inc., Aveda Corporation, Amka Products (Pty) Ltd., Johnson & Johnson Pvt. Ltd., Combe Incorporated, and Henkel Corporation.

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