Irish whiskey is one of the oldest and most popular distilled spirit among consumers across the globe. It possesses a unique smooth flavor and appears as pale gold color compared to smoky and earthy flavor of scotch whiskey. The global Irish whiskey market witnessed a decline in 20th century, owing to introduction of blended whiskey around the world.

The global Irish whiskey market was pegged at 95 million liters in 2018, and is expected to exhibit a CAGR of 8.9% over the forecast period (2019-2027), to reach 200 million liters by 2027.

Detailed Segmentation:
• Global Irish Whiskey Market, By Product Type:
◦ Single Malt
◦ Single Grain
◦ Pot Still
◦ Blended
• Global Irish Whiskey Market, By Distribution Channel:
◦ Specialty Stores
◦ Hypermarkets & Supermarkets
◦ Duty-free Stores
◦ Restaurants & Bars

Market Dynamics
The increasing number of younger population across the globe, is considered as one of major driver for the global Irish whiskey market growth. Moreover, the surge in demand for super-premium and high-end premium whiskey blends is expected to drive global growth of the global Irish whiskey market. For instance, according to the Distilled Spirits Council of the U.S., in 2015, super-premium category of Irish whiskey grew by 54.4%, whereas the high end premium category rose by 13.7%. This trend fostered demand for super-premium and high-end Irish whiskey products in the recent past.

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Major Keyplayers: Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands.

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