Potato chips is a popular snack that is consumed across the globe and are available in plain, barbecue, cream and onion, cheese, salt and vinegar, cheese, jalapeno, and other flavors. Potato chips are not only consumed as savory snacks but is used as a component in various dishes such as crusty chip mac and cheese, taco salad, chips with tuna casserole, potato chips omelet, potato chip chicken, and other recipes.

Market Outlook

Potato chips market is expected to grow over the forecast period (2019 to 2027), owing to rising population, rapid urbanization, changing lifestyle, and consumer’s preference towards easy food options. For instance, according to the Worldometers Statistics, global population increased to reach 7.7 billion in 2019 from 7.4 billion in 2016.

Moreover, growing demand for plant-based with health & wellness attributes, easy availability of various flavors, presence of large number of manufacturers in the potato chips market, and cost effectiveness are the factors that are expected to drive growth of the potato chips market over the forecast period.

Market Taxonomy

On the basis of product type, the global potato chips market is segmented into:

Baked

Fried

On the basis of flavor, the global potato chips market is segmented into:

Plain/ Salted

Flavored

On the basis of distribution channel, the global potato chips market is segmented into:

Hypermarkets

Supermarkets

Convenience Stores

Online Stores

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Major Keyplayers: Kiwi Food, Balaji Wafers Pvt Ltd., Lay's, Bikaji Snacks, Pringles, Ruffles, PepsiCo, The Kellogg Company, Herr Foods Inc., Kettle Foods, Inc., and Calbee, Inc.

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