Why Is Storytelling for Individuals Important for An Organization?

Are you aware of the tangential shift in the way communication is being approached in organizations today? storytelling is being used in a variety of ways to improve communication in organizations.

You can hear stories everywhere in an organization. Stories are also shared in the cafeteria line, just outside the boardroom, in the boardroom, at the water cooler, in the elevator and just about anywhere else one can stop and listen. Have you ever thought why are organizations giving so much attention to stories now?

Why does storytelling excel over other forms of organizational communication?
Storytelling for individuals activates a function in the brain called ‘neural coupling’. This enables the listener to turn the ideas in the story into his/her own ideas and experiences. Thus the content in the communication strategy becomes more personal and relatable.

Storytelling also creates a mirroring pattern in the brain. Thus the listeners can experience similar brain activity as each other as well as the storyteller. This leads to team understanding and there's a strong motivation built amongst the listeners. Leadership communication focuses to influence change, negotiate with key stakeholders for the larger business goal and thus create a buy into a strategy or the mission and vision of the organization and finally it motivates the people in all business scenarios to finally create a win-win for the organization.

Next Dimension Story can guide you through the art of being a good business storyteller. They help you stitch multi-dimensional stories in your life/business and help define your new sense of purpose in life. George Eapen will guide you here. He has an experience of over 17 years.