Breakfast cereals are food product prepared from processed grains. Breakfast cereals are often consumed with milk, yogurt, fruit or nuts and are associated with functional health benefits as these are fortified with vitamins and minerals. The market players focused on product innovation and new product development by introducing new flavors, tastes and structure to enhance the overall dietary profile of breakfast cereals. Growing consumer health awareness leading to high demand for healthier cereals, increasing preference for western dietary patterns, increasing popularity of convenience foods owing to minimal preparation time and changing lifestyle with public’s desire to live a healthy lifestyle will drive breakfast cereals market by 5% during the period 2016-2022. With a busy lifestyle, the preference of people is shifting towards ready-to-eat food and preserved food.

Industry News:

Leading players are concentrating on introducing more varieties of breakfast cereals in the global market to match the changing tastes of people. Some of the leading players in the global breakfast cereals market are Post Holdings, Cereal Partners Worldwide, PepsiCo, Kellogg Co., and General Mills.

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Segmentation Analysis:

Breakfast cereals market has been segmented on the basis of type which comprises of ready to eat (RTE) and hot cereals. Breakfast cereals has been segmented on the basis of source which comprises of wheat, rice, oat, corn, barley and others Breakfast cereals is segmented on the basis of form which comprises of hot breakfast cereals and cold breakfast cereals

Regional Analysis:

The global breakfast cereals market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share with U.S and Canada having a strong presence of breakfast cereals manufacturers. Breakfast cereals in U.S. and Canada have been significantly growing since last few years. Overall rise in demand for functional and fortified food is supporting the breakfast cereals market growth. Growing positive attitudes towards healthy grains as breakfast cereals and increasing demand of convenience food is driving the breakfast cereals market growth globally. The key industry players at global level focused on introducing healthy fortified options to suit the needs of different demographics Browse the market data and information spread across 110 pages with 31 data tables and 18 figures of the report “Breakfast cereals market segmentation by type form source Region forecast to 2022” in-depth alongside table of content (TOC) at: https://www.marketresearchfuture.com/reports/breakfast-cereals-market-2202

Key Players and Competition Analysis:

The key players profiled in the breakfast cereals market are Kellogg Co. (U.S.), General Mills (U.S.), Post Holdings Inc. (U.S.), PepsiCo. (U.S.), Cereal Partners Worldwide (CPW) (Switzerland), Weetabix Ltd. (U.K.), The Jordans & Ryvita Company (UK), TreeHouse Foods (U.S.), and Nature’s Path (Canada).

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