Local SEO has a world of difference in approach and intent from normal SEO. Local SEO is an effective way for businesses to understand the dynamics of the local market and position themselves to offer their products and services to local customers at the exact time they need/search online. So, if your focus is regional, rather than national or international, then local SEO is the way to go!
Whether they undertake the help of a local SEO service or local SEO expert, there is no dispute on the fact that 46% of all searches on Google have local intent, and all businesses want to capitalize on the same.
Some of the top methods used by SEO experts in Chennai to achieve a good local SEO ranking are
Create and completely optimize your Google business account
We had already delivered a detailed article in this regard. (article)
Use long-tail keywords and optimize for voice search
Bring in a conversational tone to content, study the long-tail keywords associated with your industry, and optimize your website to be device agnostic. Remember 50% searches on Google come from mobile devices. The use of Schema will enhance the context and result in better-targeted traffic.
Focus on local events and content
The more you are clear about your aspirations and tune your brand voice to match the same, the easier it is to climb the Google ladder! Set up local-specific web pages, write blogs for local events or offers, and bring more focus on optimization for local keywords in the content. Try engaging local influencers and develop a solid presence on social media. Bring in more reviews and try adding local attributes.
Use Google maps for location-specific indications
Provide enough data on timings, service offerings, promotions, and be clear in differentiating yourself from other businesses with the same name. In the case of multiple locations, do pin on maps correctly.
NIkitha is a pioneer in web development with a presence in the industry since 1996. As a leading web development company in Chennai, they bring rich and all-round expertise to anything Internet, right from local SEO setup to social media optimization, branding, and custom web development. The above are only some of the basic factors involved in optimization for local SEO. For a detailed discussion, get in touch.