 What is Digital Marketing?

Digital Marketing is the process of selling products and services through digital
Channels such as social media ( facebook, whatsapp etc). seo , email, and mobile apps.it is the modern
technique of advertising products and brands in digital market ,that helps in revenue growth of the
business.one should join digital marketing courses in wakad where we learn everything about digital
marketing.

 Types of Digital Marketing

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Influencer Marketing

• Search Engine Optimisation (SEO)-
Search Engine Optimisation is the process of improving the
Ranking of a website on search engine result pages .This makes your website more visible
To people who are looking for solutions that your brand ,product and services can provide via search engine like Google, Bing etc.

• Search Engine Marketing (SEM)-
Search Engine Marketing is a highly effective way to increase Your ranking on search engine like google and attract qualified traffic to your website.

 Social Media Marketing(SMM)-
Social media marketing is the use of social media platforms and websites to connect with your audience to build your brand, increase sales and drive website traffic

 ADVANTAGE OF DIGITAL MARKETING-

1.Lower Cost -A properly planned and well targeted digital marketing can reach the right
Customers at a much lower cost than traditional marketing methods.

2.Measurable Results –
Measuring your online marketing with social media, web analytics and other online metric tools make it easier to establish how effective your campaign has been. you can obtain detailed information about how customers use your website or respond to your advertising.
3.Promote your business24/7-
One thing that is certain is the internet doesn’t sleep. that means all of your online websites ,articles, social media profiles are always available to your potential customers all the time.
4.Increased Conversion rates-
Digital marketing provide the best way to interact with your target audience.
5.Huge return on investment-
Digital marketing offers a substantial return on small investments. email marketing or running advertising campaigns on social media platforms cost little.
6.Brand development-
Businesses can use their digital marketing platforms to build their company’s brand and reputation.A well developed website,useful articles,a social media channels that is highly interactive are some of the ways by which a business can build its brand..

 SCOPE OF DIGITAL MARKETING-

If you are looking for a career in the Digital marketing you would get many options to work as a Digital marketer, blogger, youtuber, SEO specialist, wordpress developer, seo analyst and also you can start your own company or agency, also provide freelancing services such as content writer. I would highly recommend to join the best digital marketing institute in wakad.

 Why join our Institute?
Training Institute Pune (TIP) is a leading professional institute for digital marketing courses in pune. Check out our course list to choose a suitable course for you. TIP has the best trainers in the institute who helps students with full assistance which enables to implement and work on live projects. This institute guarantees 100% placement assistance after completion of training.