Strategic Development:
Through innovation and disruptive technology, the firm’s mission is to create a line of products that can reduce carbon concentration on earth.

A study by Urban Future Lab at New York University shows there are about 350 start-ups that are working in this field to deliver goods made from captured carbon. The technology can be used to reduce CO2 concentration in the atmosphere, convert it into some useful products such as fuel, alcohol, building materials, diamonds, carbonate drinks, animal feed, etc.

Research Strategy:
The start-up makes use of a carbon conversion reactor to make vodka out of thin air, the only input in this reactor is air (CO2), and water which gets converted into ethanol with oxygen and water as by-products. The process is powered by solar energy. It mimics the principle of photosynthesis.

Air (CO2) + Water = Vodka

The start-up claims that the capture, purification, compression, and transportation of the CO2 used to create Air Company’s products emits around 0.1 kg of CO2 per 1 kg of CO2 that is captured.

Along with cleaning the air on earth, the start-up is working with NASA on Air Stellar project to clean the air in outer space. Their Air vodka, Air spray hand sanitizer, and Carbon fragrance has been successful launch for the firm. Apart from these products, the start-up is working on projects for rocket fuel, glucose production with Draper Laboratory.

Impact on End Users:
This is not the first time when a company is converting captured carbon into some useful end products, there are few start-ups and firms working in this field to make diamonds, proteins, ink, fuel from waste carbon.

According to Fast Company, traditional bottle of vodka produces approx. 5.8 kilograms of carbon per bottle whereas Air Company claims that while production of each Air vodka bottle, they are removing 500 grams of carbon from the atmosphere. CNBC described the taste of Air vodka like an average vodka. The price of 750ml bottle is almost three times higher than a usual vodka bottle, which may discourage some consumers from buying it. Still, on the other hand, the company’s idea has been strong enough to grab a lot of attention from prominent market players and customers inclined towards premium alcoholic beverages with experimental flavoured alcohols, and mixed beverages.

For more information, please visit @ https://www.iebrain.com/air-company-start-up-transforms-carbon-emission-into-vodka-to-save-planet/

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