Jay Z is the leading U.S. HipHop rap artist, he published the album both quantity and sales are very good, as only this in the Beatles singer \ Shawn Corey Carter. To celebrate the Jay Z concert held in Zurich, Switzerland will, Hublot's CEO Ricardo Guadalupe is Shawn Carter at the Dolder Grand Hotel held a grand event, but also introduced a limited edition watch Shawn Carter .

Jay Z Through collaboration with Hublot, to serve their own Shawn Carter Scholarship Foundation (charitable organization headquartered in New York, for the socio-economic difficulties facing the scholarships to students this year is the tenth year of establishment) to raise funds, watch the series 25 per cent of the sales proceeds will be donated to the Foundation.

Jay Z series will be officially on November 20, 2013 at Barneys New York debut, the series is divided into black ceramic watch with gold 18K gold two, watch diameter of 45 mm, with a black alligator leather strap. Watch will include three additional luxury accessories: travel humidor, brandy and perfume.