As a global brand, since its inceptio, Longines has always followed the traditional values ​​inherent in the more than 130 countries with a strong commitment to fulfill faithfully the watch 's remarkable. Elegant, is the fundamental values ​​of the brand, to date, this is still the world's various businesses Longines guidance prime criteria.

Today, Longines watches are not only created to meet the needs of a variety of very modern features, and always adhere whom are proud of their traditional values​​, in such a solid foundation, towering stands a series of four Longines large main categories: elegant, watchmaking tradition, sports and classic retro.

British actress Kate Winslet became Ambassadrices Longines de l'Elégance in a make companies feel the glory. A variety of great artistic challenge the relentless pursuit of film roles, cast her brilliant career and success, its embrace by a number of international awards, including the 2009 Academy Award for Best Actress in the same year won two Golden Globes 2011 Emmy and Golden Globe in 2012 and so on.

Bollywood icon Aishwarya Rai Bachchan has worked more than ten years and Longines brand, in addition, Asian supermodel and actress Lin Chi-ling, Chinese star Aaron Kwok and Russian actress Ingeborga Dapkunaite, perfectly embodies the values ​​of Longines. At the same time, these representatives are more elegant Longines gives a whole new dimension.