TAG Heuer's founder - Edouard Heuer in 1860 in the Swiss Jura mountains in western town of St-Imier started his own small watchmaking workshops , thus , in the international field of luxury watches as well as important international sports TAG Heuer was born the . • Edouard Heuer lover of sport and create accurate timer . Athletic events for all kinds of sports need to give a precise timing TAG Heuer design and technical endless inspiration ; while the nature of competitive sports - "challenge themselves and succeed , quality " spirit even became a TAG Heuer brand spirit.

From the earliest Swiss watchmaking workshops valley camp , and now the retail giant , and became famous LVMH Group's brand is a very important one , but it also created the world 's second-largest retail network of legend.

In 2004 , the brand in the commune in the Jura opened a new parts processing base , where a collection of 150 professional technicians, they produce and the production of the TAG Heuer brand needed major steel and precious materials . By 2009 , the plant's production scale expanded again , began to design the movement of plywood and finer parts production activities .

In fact, the situation in recent years, we can also see that TAG Heuer watches in 2012, total retail sales increased by 20% over the same period , the brand currently has 180 retail outlets across 57 countries , including 52 stores opened in time more than two years . You can say that the world can buy almost any one place will have Watches TAG Heuer 's shadow.

In recent years, as well as market demand increased watch production increases, the demand brand for parts yearly , TAG Heuer is every year we will tackle this dilemma a lot of money and technology , in order to more long-term development goals.