In the past, successful businesses were built on innovative ideas, which people guarded fiercely to prevent theft. Nowadays, ideas and knowledge are abundant, and the focus is on implementing those ideas effectively to stand out from the crowd. While people and teams are essential for business success, they need to be efficient and continually improve. That's where an executive coach comes in - research by Harvard Business Review has shown that coaching boosts productivity by 44%.

Here are six reasons why executives should work with an executive coach:

A coach provides an independent perspective for executives who may be reluctant to share their concerns with colleagues or dependents. An executive coach should have a similar background, education, and worldview as the executive and be skilled in coaching and NLP methods to support their leadership journey.

A coach is a catalyst for change, working within the client's worldview to help them find answers and solutions within themselves. By respecting the client's opinion and decisions, a coach can create an atmosphere for growth and development.

A coach can help the client turn weaknesses into areas of growth and development, using coaching tools and techniques for a qualitative breakthrough in personal development.

A coach can help the client solve problems, overcome obstacles, and find effective solutions. By exploring all possible choices and actions, considering consequences and risks, the client can find the best way to move forward.

A coach can help the client evaluate their management and leadership toolkit, discarding methods that no longer work and adding new critical approaches. This reassessment can help executives stay up to date and develop continuously, evolving the most appropriate methods and styles of work for today's reality.

A coach can help the client become an innovative leader, expanding their vision and field of possibilities to stay ahead of the market and competition. Successful executives often work with an executive coach to help them achieve their full potential.