Tata Motors Unveils TAMO Sub-Brand Car Launch Next Month

Tata Motors Ltd is launching its first car under its new TAMO brand next month, with the brand aimed at testing new technologies and enabling the company to become more responsive to changing market movements.

Tata Motors on 2 February, said it has created a dedicated vertical within the passenger
vehicle business unit called TAMO to facilitate innovation and explore new business
models together striking partnerships for future mobility solutions.

The company reported that it also intends to reduce the number of platforms from the
existing 6 to 2 to make the future oriented business to reduce complexities and cut costs.

The Tata Motor’s MD & CEO stated that TAMO will act as an open platform to network
with worldwide start-ups and leading technology companies to access new trends, innovations and solutions for the design of future products and services.

The first product developed by TAMO is expected to be a luxury sports car and will perform first at the 87th Geneva Motor Show on 7 March. The low-volume TAMO will be aspirational in nature and have a huge positive rub-off on the overall passenger vehicle business, said Mayank Pareek, president-passenger vehicle business, at Tata Motors.