Social media has become an effective way to reach the target audience, promote the company’s products & services, and gain profits. According to the report of GlobalWebIndex, nearly 93% of users have at least one social media account. The challenge is to reach the maximum of the target audience. The organic reach of posts has been declining with complex and varying algorithms of the leading social media companies. But this does not mean you should ignore social media campaigning and advertising altogether.
Purpose of the campaign
Be clear about what purpose your campaign serves. Define what your company wants to achieve through the campaign. Are you trying to entice buyers to buy your products, or you just want to raise awareness about the products. This will change your approach and communication. This will also lead to the selection of the proper ad format and the budget. The message you send is dependent upon the purpose. The strategies of campaigns will be decided accordingly.
The formats for advertising vary depending upon the platforms. These formats have been updated frequently, so staying updated about the ad formats is essential. Based on the objective of the ad campaign, ad types and bid types can be selected. If the purpose is to widen the reach, sponsored posts type of ad can be selected along with bid type of cost per thousand (CPM). On the other hand, if driving traffic to a website is the aim, link ads should be posted and bid type of cost per click (CPC) should be selected. If lead generation is the objective, sign up or form filling ads should be posted and cost per acquisition (CPA) should be selected.
While deciding to time to post the ad, certain things such as season, trends, competitor activity, and recent events should be considered. If mango-based products are advertised in a winter season, it will not be fruitful. Similarly, if greeting cards are sold, cards related to the festival or season should be promoted. Moreover, if ads are appearing next to horrific news, it may turn users away. So placement after appropriate posts should be considered. It is also important to be flexible about putting an end to the campaign if it becomes irrelevant.
Paid social media campaigns add value to the business when they are strategized and executed well. There are many social media platforms are available. Selecting the appropriate platform is also essential. Being one of the leading social media marketing companies in Pune, Kaizen Design Studio helps clients in conducting successful ad campaigns.
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, digital media marketing company in pune.
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