Breast Augmentation Market size is projected to reach USD 1,692 million by 2025 from USD 900 million in 2020, at a CAGR 13.4% from 2020 to 2025. Breast augmentation is a medical aesthetic procedure that enlarges or changes the shape of the breast. The growth of this market is driven by the increasing number of breast augmentation procedures and rising awareness of cosmetic procedures.

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The major players in the breast augmentation market are Johnson & Johnson (US), Allergan (Ireland), Ideal Implant Incorporated (US), Sebbin (France), GC Aesthetics (Ireland), POLYTECH Health & Aesthetics (Germany), Sientra (US), Establishment Labs S.A. (Costa Rica), Silimed (Brazil), Laboratories Arion (France), Guangzhou Wanhe Plastic Materials (China), CEREPLAS (France), HansBiomed (South Korea), and Shanghai Kangning Medical Device Co. (China).

DRIVERS: Increasing number of breast augmentation procedures

According to the International Society of Aesthetic Plastic Surgery, globally, 1,862,506 breast augmentation procedures were performed in 2018, as compared to 1,677,319 procedures in 2017. This represented a growth of 9.9% during 2017–2018. In the US alone, according to the American Society for Aesthetic Plastic Surgery (ASAPS), 313,735 breast augmentation procedures were performed in 2018 as compared to 300,378 procedures in 2017. This will result in an increasing demand for breast augmentation products.

OPPORTUNITIES: Growing opportunity in emerging markets

Emerging countries such as China, Brazil, Mexico, and India present significant opportunities for players in the global market. The demand for breast augmentation in these countries is increasing owing to rapid growth in medical tourism, the growing adult (age 20 and above) population, increasing disposable incomes. According to an ISAPS report, Brazil ranked second in terms of the number of breast augmentation procedures performed in 2018. In 2018, ~14.7% of the breast augmentation procedures were done in Brazil.

CHALLENGES: Social and ethical issues associated with cosmetic surgery

Social stigma is attached to cosmetic treatment in many parts of the world, mainly due to negative perceptions of aesthetic procedures as much as religious or ethical concerns. Although many undergo some form of appearance-altering treatment, very few like to talk about it. The social stigma attached to aesthetic treatments negatively affects the social acceptance of these procedures, thereby hindering the growth of this market to an extent.

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The silicone breast implants segment is expected to grow at the highest CAGR during the forecast period

Based on the product, the breast augmentation market is segmented into silicone breast implant and saline breast implant. The silicone breast implant segment is projected to witness the highest growth during the forecast period. The increasing number of breast augmentation procedures and rising awareness of cosmetic surgeries are the major factors supporting the growth of this segment.

The inframammary fold segment accounted for the largest share of the breast augmentation market

By procedure, the market is segmented into inframammary fold, trans-axillary, periareolar, and trans-umbilical procedures. The inframammary fold segment accounted for the largest market share in 2019. The large share of this segment can be attributed to the increasing number of breast augmentation procedures.

Hospitals accounted for the largest share of the breast augmentation market

Based on end-users, the global market is segmented into hospitals, cosmetology clinics and ambulatory care settings, and other end users. The hospital segment accounted for the largest share of the global market in 2019. The increasing number of breast augmentation procedures and rising awareness of cosmetic procedures are some of the major factors responsible for the high demand for breast augmentation products such as breast implants.

North America accounted for the largest share of the breast augmentation market

Based on the region, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World (RoW). In 2019, North America accounted for the largest share of the breast augmentation market. The large share of North America can be attributed to factors such as the increasing number of breast augmentation procedures and rising awareness of cosmetic surgeries

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