Strategic hire sets the stage for a meteoric rise in enterprise AI adoption and worldwide market dominance.

FRISCO, TX, UNITED STATES – April 22, 2025—MassMetric, the trailblazer redefining marketing experience for today’s multi-faceted enterprises, ISVs, and stealth stage start-ups with custom AI solutions, has announced the appointment of Santos Gonzalez as its new Vice President of Global Sales and Enterprise Growth. This bold move signals an electrifying acceleration in global expansion and underscores MassMetric’s commitment to revolutionizing how enterprises harness artificial intelligence.

With over two decades of experience under his belt, Santos Gonzalez is no stranger to scaling monumental heights in enterprise sales and forging game-changing partnerships. A luminary in the field, Santos brings a treasure trove of expertise and a glittering track record of driving revenue growth and spearheading market conquests. His leadership will act as the North Star guiding MassMetric’s journey to deliver dazzling, cutting-edge AI-driven marketing solutions to clients across the globe.

"Santos’s profound mastery of enterprise sales, coupled with his visionary approach, aligns seamlessly with MassMetric's mission to transform marketing through AI," said Bhupinder Gulati, CEO of MassMetric. "We are confident that his strategic brilliance will turbocharge our global sales strategy and cement our stronghold in the market."

Before joining MassMetric, Gonzalez held prestigious global executive roles where he consistently delivered multimillion-dollar revenue surges. As Vice President of Enterprise Sales and Digital ABM at MRP, he masterminded AI-powered, account-based marketing strategies that left competitors in the dust. Before this, Santos founded and led ManeStreem, an avant-garde on-demand beauty-service marketplace. As Vice President of Enterprise Accounts at Purch, he ignited revenue growth through razor-sharp data-driven strategies. Santos honed his craft across prominent media and digital organizations by scaling sales operations, nurturing C-suite relationships, and delivering transformative business value via groundbreaking digital innovations.

Santos will take the helm of MassMetric’s global sales juggernaut in his new role, architecting strategic alliances that will propel the company into uncharted territories. He will spearhead initiatives to accelerate MassMetric’s upward trajectory, expand its global footprint, and catalyze widespread adoption of its Multi-Agentic AI platform across industries. With Gonzalez at the wheel, MassMetric is poised to blaze trails and leave an indelible mark on the global stage.

About MassMetric

MassMetric stands as a beacon of MarTech innovation—engineering the next-generation marketing experience platforms powered by state-of-the-art AI and fortified by its proprietary Multi-Agentic Fortress architecture. Designed to unlock unparalleled customer insights and orchestrate real-time, intelligent engagement, MassMetric empowers brands to transcend traditional segmentation methods and deliver hyper-personalized experiences at scale.

MassMetric transforms marketing into a dynamic, insight-led growth engine by integrating predictive analytics with adaptive automation. In today's fast-paced world defined by complexity and relentless speed, MassMetric arms organizations to lead with foresight, agility, and measurable impact —ensuring they don’t just keep up but stay miles ahead of the curve.

For more information, visit www.massmetric.com.