Amina Technologies Install Invisible Loudspeaker Solution for West Midlands Based Jooced

Posted August 5, 2013 by prsub123

Amina Technologies Ltd is the world’s leading designer and manufacturer of truly invisible loudspeaker solutions.

When challenged with installing a completely non-intrusive 7.1 cinema into a regularly used family living room Tony Edwards, managing director of West Midlands based Jooced, knew exactly which loudspeaker solution to use.

The home owner has created a modern, minimalist living room within their large ‘90s built suburban property. Jooced’s brief was to provide the whole family with an easy to use, integrated entertainment system that would allow simple control of satellite TV, Sony PlayStation and Microsoft X-Box games consoles and a Sonos 8-zone multi-room audio system with digitally stored music and movie library and Spotify music streaming. Added to this was the requirement for invisible loudspeakers for the 7.1 system – pivotal to the owner’s aesthetic design goals for the room.

To provide integration and control of all the media sources, Jooced specified the hugely popular Control4 system with touch screen control via an App’ on the family’s Apple iPad. Gaming, TV and movies are all enjoyed on a 65 inch Samsung 8000 Series LCD panel which has been neatly flush mounted into the room’s chimney breast. To enhance the room further A Rako control system operates stunning coffer mounted colour change lighting by DMX.

So, to the loudspeakers. For Jooced there was only one solution that could provide 100% invisibility, excellent off-axis dispersion for in-ceiling installation and retrofitability, thus avoiding the need for structural ceiling work. And that was Amina Technologies.

To meet the power handling needs of the Denon AV receiver and the sound pressure requirements of the room size (approximately 6x4m), Amina Evolution Series AIW550E (100W) speakers were specified for Front L, R & Centre duties. For the rear channels, AIW350E (60W) speakers were specified due to their close proximity to the main listening position and therefore lower power demands. All Amina speakers were installed easily into the plasterboard ceiling using Amina BackboxFS. Patch plastering using British Gypsum Easi-fill ™ easily achieved a seamless blend with the existing ceiling finish ensuring 100% invisibility.

Careful setup of the AV receiver ensures that speaker power handling is not exceeded. This involved inputting accurate speaker-to-listener distance data to ensure less power is output to the rear channels compared to fronts along with crossover points of 110Hz on all channels to improve dynamic headroom during high level transients. Of course, the standard Amina APU protection system is installed in-line with the speakers to provide failsafe protection in the event of any unusual signal accidently reaching them. A dedicated Monitor Audio active subwoofer provides output below 110Hz and its integration is seamless both sonically and visually due to it corner room position, colour choice and use as an ornament platform.

To say that the client is happy with the end result is an understatement. Tony Edwards said, “Working with Amina was a privilege and all of the work they carried out exceeded our expectations, we are overjoyed with the installation”. Everyone in the family can easily operate the system thanks to the choice of front end hardware and the minimalist room design is un-interrupted by technology. Upon entering the room, the first thing that hits you is the cleanness of the contemporary interior design. The last thing you expect is to be blown away by a fully immersive, high quality, invisible surround sound movie system!

For enquiries relating to invisible loud speakers, in ceiling speakers and in wall speakers, contact Amina today on:

Amina Technologies Ltd, Cirrus House, Glebe Road, Huntingdon, Cambridgeshire, PE29 7DL, England
t: +44 (0)1480 354 390 f: +44 (0)1480 356 564 e: [email protected] w:


Editors Information:

Amina Technologies Ltd is the world’s leading designer and manufacturer of truly invisible loudspeaker solutions. Dedicating itself for over 12 years to developing vibrating soundboard audio technology, our products are specified by top designers and architects worldwide for use in prestigious family homes, amazing apartments and state palaces through to the very best hotels and spa complexes.

Amina loudspeakers are normally installed below a final skim coat of finishing plaster, drywall compound or mud, but they can also be successfully installed using lime plaster, wood panelling and other surface materials. Walls and ceilings are then painted or wallpapered to taste.

We advise the use of a professional to install our product. A trained Audio installer knows just what to look out for in installing and integrating Amina product with existing electronics or a new entertainment system.

To understand what the professional will do when installing Amina product in to a wall or ceiling it might be helpful to visit our home page and click the play button to see our video installation overview.

Copyright – Babs Moore Amina Technologies Ltd.

Contact Details

Amina Technologies Babs Moore Director, Email [email protected] Tel 01480 354390

Jooced Custom Sound & Vision, Tony Edwards Managing Director, Email [email protected] Tel 0845 46 36 721
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Contact Email [email protected]
Issued By Babs Moore Amina Technologies Ltd.
Phone 01480 354390
Country United States
Categories Business , Services , Technology
Tags amina technologies , in ceiling speakers , in wall speakers
Last Updated August 5, 2013