If you want to learn the tricks of the trade then you hire someone who is an expert in your field of focus. If you want to market your training facility, then you look for a recognizable athletic figure to endorse you. Strive Fitness and Nutrition in Calgary, Alberta Canada did better. The company hired former hockey athlete Dwayne Hay to be the facility’s Hockey Program Coordinator.

“After leaving the Calgary Flames, I figured I would do something related to training hockey. I was pleased when Strive Fitness and Nutrition asked me to be their Hockey Program Coordinator. As a former professional hockey player, I could train others and continue a career on the ice,” says Dwayne Hay.

As the hockey coordinator, Dwayne Hay is responsible for designing and developing hockey programs. “We train players of all ages. The programs are specific for the athlete or their teams and work to maximize each players’ potential,” says Dwayne Hay.

Working with student athletes of all ages, Dwayne Hay has to tailor programs to help student athletes work on coordination, speed, acceleration, strength, as well as working as a team. Dwayne Hay’s programs are limited in space and require registration. “Strive Fitness and Nutrition is dedicated to advancing the skills of athletes. There are other sports programs besides hockey but with the Strive programs, athletes have a greater advantage than what they would get at a gym,” says Dwayne Hay.

Strive Fitness and Nutrition benefits greatly from the experience Dwayne Hay brought as a professional hockey player. As a recognizable professional, Strive Fitness and Nutrition has asked Dwayne Hay multiple times to help market the facility and their programs. Dwayne Hay also helps the business market and promote any upcoming events or programs developed by the company.

While training the body is important, Dwayne Hay likes Strive Fitness and Nutrition’s focus on the success of students academically too. “We have several goals: to maximize athletic performance, to provide the athletes with nutritional counseling but also to prepare student athletes for college or university,” says Dwayne Hay. Dwayne Hay encourages students of all ages to read and for older students to continue their education and push themselves to do as well academically as they do physically as an athlete.